AI-Powered Event Marketing Manager for Demand Gen

Cvent, Inc.; Tysons (VA); On-site; USD 110,000 - 170,000; Full time

Job summary

Cvent, Inc. is seeking an experienced Event Marketing Manager to own end-to-end campaigns for flagship events, including Cvent CONNECT US and Europe. You will partner with Brand, Sales, and Design to drive demand generation across pre-event, on-site, and post-event stages.

The ideal candidate has 7+ years in B2B event marketing, a data-driven mindset, and experience with AI-enabled content workflows to scale impact across programs.

Qualifications

• 7+ years in B2B event marketing, demand generation, or integrated marketing.
• Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences.
• Strong command of marketing funnel mechanics—from awareness to MQL qualification and pipeline conversion.
• Familiarity with AI content tools and agentic workflows for content creation and repurposing.
• Data-driven mindset with experience building attribution models and campaign dashboards.
• Excellent cross-functional collaboration and stakeholder communication skills.

Responsibilities

• Own and execute the integrated campaign playbook for major events from strategy to pipeline conversion.
• Set strategy and manage personnel for execution of Europe events.
• Develop audience segmentation and targeting models to maximize registration and post-event MQL generation.
• Define and maintain campaign themes mapping to brand and content pillars.

Skills

B2B event marketing

Demand generation

Campaign strategy

Data-driven

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

Wrike

Cvent

Job description

Cvent, Inc. is seeking an experienced Event Marketing Manager to own end-to-end campaigns for flagship events, including Cvent CONNECT US and Europe. You will partner with Brand, Sales, and Design to drive demand generation across pre-event, on-site, and post-event stages.

The ideal candidate has 7+ years in B2B event marketing, a data-driven mindset, and experience with AI-enabled content workflows to scale impact across programs.