Field Marketing Architect - AI-Driven Events

Cogent; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Cogent is building autonomous cyber defense with AI agents and is hiring a Field Marketing Manager to scale regional field programs in the Demand Generation team. You will own end-to-end event planning, logistics, and partner coordination to turn events into qualified meetings and pipeline.

In this hands-on role, you will develop repeatable operating systems, track ROI, and collaborate with Sales, SDR, Partnerships, Product Marketing, and RevOps to amplify programs before and after events.

Qualifications

• 2–4+ years in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS/tech; cybersecurity interest a plus.
• Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals.
• Strong project management skills—manage logistics, vendors, budgets, calendars, stakeholders, and follow-up.
• Comfortable working directly with Sales and SDR teams on target accounts, invites, follow-ups, and conversions.
• Good taste for customer/prospect experience and brand quality; detail-oriented to ensure polished programs.
• Curious with data: analyze registration, attendance, meetings, pipeline influence, ROI, and what to repeat or stop.
• AI-forward operator who seeks to automate research, outreach, logistics tracking, workflows, and reporting without compromising quality.
• Willingness to travel for events and field activations as needed.

Responsibilities

• Plan and execute field programs end-to-end: planning, logistics, venues/vendors, invitations, on-site experience, materials, speaker coordination, and follow-up.
• Build repeatable playbooks, workflows, and AI-assisted tracking to manage logistics and reporting across programs.
• Coordinate with AEs, SDRs, Partnerships, and leadership to ensure target accounts are invited, followed up with, and converted into meetings.
• Track event performance across registration, attendance, engagement, meetings, pipeline, and ROI; partner with RevOps for clean attribution.

Skills

Field marketing

Event marketing

Demand generation

Project management

Budget management

Data-driven

Partner marketing

Sales collaboration

AI automation

Job description

Cogent is building autonomous cyber defense with AI agents and is hiring a Field Marketing Manager to scale regional field programs in the Demand Generation team. You will own end-to-end event planning, logistics, and partner coordination to turn events into qualified meetings and pipeline.

In this hands-on role, you will develop repeatable operating systems, track ROI, and collaborate with Sales, SDR, Partnerships, Product Marketing, and RevOps to amplify programs before and after events.