Senior Event Director — Premium B2B Experience

Hyve Group; Miami (FL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Bonus package

Medical, dental, and vision

401(k) plan with a company match

20 days PTO, 5 sick days, 11 holidays,

a birthday day off and 2 volunteerDays

Job summary

Hyve Group, owner of POSSIBLE, is seeking an Event Director to lead the integrated Miami POSSIBLE event, responsible for revenue, profitability, audience growth, customer experience, operational execution and cross‑functional team performance.

POSSIBLE Miami requires a senior leader who can align specialists, translate direction into disciplined execution and scale a premium, high‑quality experience while preserving the brand energy that defines POSSIBLE.

Qualifications

• Proven senior leadership of a large, complex, commercially successful B2B event, media platform, community business or comparable experience-led enterprise.

Responsibilities

• Lead the annual Miami business and delivery cycle across sales, marketing, audience development, content, hosted meetings, partnerships, operations and customer experience.
• Provide clear priorities, decision-making, cross-functional alignment and accountability to an established senior leadership team; coach and empower functional owners.
• Own the integrated master plan, critical path, operating cadence, milestone reviews, risk register and escalation process; drive timely decisions across overlapping event cycles.
• Build a high-trust, ambitious, collaborative and performance-oriented culture, with clear ownership, constructive challenge and strong communication across POSSIBLE and Hyve.
• Own delivery of the Miami event P&L, revenue, contribution/margin and agreed commercial KPIs; maintain rigorous budgets, forecasts, cost controls and timely reporting.
• Lead integrated commercial planning across sponsorship, exhibition, premium experiences, hosted meetings and delegate ticketing, working through the respective sales and marketing leaders.
• Challenge pipeline assumptions, conversion rates, pricing, yield, inventory and renewal strategies; support the team on selected high-value negotiations and complex partner opportunities.
• Ensure sponsorship propositions are commercially compelling and deliver measurable partner value without compromising audience trust or the quality of the experience.
• Protect and grow the quality of POSSIBLE’s senior audience, particularly brand marketers, C‑suite decision‑makers, creators, agencies, platforms and solution providers.
• Oversee the performance of POSSIBLE Connect and hosted‑buyer recruitment, matching, participant experience and sponsor ROI, in partnership with the functional program leads.
• Connect audience acquisition, segmentation, registration, retention and customer communications into a coherent, data‑informed customer journey.
• Support initiatives that deepen engagement before, during and after Miami and reinforce POSSIBLE’s relevance beyond the event dates.
• Ensure the full POSSIBLE product feels like one thoughtfully curated experience: content, executive forums, innovation, networking, brand activations, hosted meetings and hospitality.
• Work with content and experience leaders to improve program architecture, audience flow, stage scheduling, attendee value and the balance between inspiration and commercial connection.
• Champion operational excellence across venue, suppliers, registration, onsite service, accessibility, safety, contingency planning and post‑event evaluation.
• Use customer feedback, performance data and market insight to prioritize focused improvements and test new formats within agreed strategic and brand parameters.

Job description

Hyve Group, owner of POSSIBLE, is seeking an Event Director to lead the integrated Miami POSSIBLE event, responsible for revenue, profitability, audience growth, customer experience, operational execution and cross‑functional team performance.

POSSIBLE Miami requires a senior leader who can align specialists, translate direction into disciplined execution and scale a premium, high‑quality experience while preserving the brand energy that defines POSSIBLE.