Senior Enterprise Marketing Officer - Banking Growth

The Citizens Bank; Philadelphia (MS); On-site; USD 120,000 - 240,000; Full time

Job summary

The Citizens Bank is seeking a Corporate Marketing Officer to lead the bank’s enterprise marketing strategy and translate business priorities into coordinated branch, product, market and communications plans. The role reports to the Chief Operating Officer and requires a strategic partner to bank leadership across lines of business.

Key responsibilities include developing an enterprise strategy, managing the marketing budget, guiding brand governance, and overseeing communications and

Qualifications

• 10+ years progressively responsible marketing experience in banking or regulated financial services.
• Broad knowledge of banking operations and customer journeys.
• Strong analytical judgment to translate data into actionable recommendations.
• Excellent communication, writing, presentation and relationship management skills.
• Formal degree in marketing or related field, or equivalent experience.

Responsibilities

• Develop and maintain an enterprise marketing strategy aligned with the Bank’s strategic plan and growth priorities.
• Create market-specific plans for regions and lines of business with a consistent brand voice and customer experience.
• Administer and reconcile the marketing budget to align expenditures with priorities.
• Partner with leadership on product positioning, customer acquisition, deposit growth, relationship expansion and market entry.
• Direct market research, segmentation and campaign testing to inform decisions and improve effectiveness.
• Establish measurable marketing KPIs and provide reporting on campaign results and ROI.
• Oversee corporate communications and major publications, including investor materials.
• Maintain brand standards and governance across branches, materials, media, vendors and partnerships.
• Evaluate partnerships and co-marketing opportunities for strategic fit and risk considerations.
• Ensure accurate advertising statements and disclosures across channels.

Skills

Marketing leadership

Banking industry knowledge

Brand management

Budget management

Market research

Communication skills

Regulatory marketing

Education

Bachelor’s or higher in marketing/related field

Job description

The Citizens Bank is seeking a Corporate Marketing Officer to lead the bank’s enterprise marketing strategy and translate business priorities into coordinated branch, product, market and communications plans. The role reports to the Chief Operating Officer and requires a strategic partner to bank leadership across lines of business.

Key responsibilities include developing an enterprise strategy, managing the marketing budget, guiding brand governance, and overseeing communications and