Corporate Banking Marketing Lead | Multi-Channel Growth

Citizens Financial Group; United States; Hybrid; USD 116.000 - 150.000; Vollzeit

Benefits dieser Stelle

Medical, dental & vision coverage

Retirement benefits

Maternity/Paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Zusammenfassung

Citizens Financial Group is seeking an experienced B2B marketer for our Corporate Bank to design and execute multi-channel marketing strategies. You will partner with Growth Strategists and business leaders to create data-informed campaigns across website, social, search, digital advertising, events, and content.

You will own briefs, ensure the customer remains at the center of every touchpoint, and drive end-to-end program delivery while tracking performance and optimizing spend.

Qualifikationen

• Ability to plan, develop and implement comprehensive multi-channel marketing programs.
• Self-starter with proven ability to work collaboratively and with a sense of urgency.
• Excellent written and verbal communication skills.
• Clear thinker with strong project management, prioritization, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Computer proficiency, including MS Office (PowerPoint, Word and Excel).
• Minimum 7+ years of marketing experience.
• Familiarity with Salesforce.com, Pardot, Demandbase.
• Ability to track web metrics using Adobe Analytics.
• Experience with Agile methodologies.

Aufgaben

• Serve as primary marketing contact for Corporate Banking Region Leaders.
• Prepare clear and concise marketing and creative briefs.
• Keep the customer at the center of everything we do.
• Lead the flawless project management and execution of integrated marketing programs.
• Drive continuous improvement through testing, learning, and performance analysis.
• Manage budget and expenses with accurate estimates and reporting.

Kenntnisse

Agility

Brand management

Budget management

Business savv y

Coaching

Competitive landscape

Customer alignment

Digital business development

Empowering others

Fostering inclusion

Tools

Salesforce.com

Pardot

Demandbase

Adobe Analytics

Jobbeschreibung

Citizens Financial Group is seeking an experienced B2B marketer for our Corporate Bank to design and execute multi-channel marketing strategies. You will partner with Growth Strategists and business leaders to create data-informed campaigns across website, social, search, digital advertising, events, and content.

You will own briefs, ensure the customer remains at the center of every touchpoint, and drive end-to-end program delivery while tracking performance and optimizing spend.