Corporate Marketing Officer

The Citizens Bank; Philadelphia (MS); On-site; USD 120,000 - 240,000; Full time

Job summary

The Citizens Bank is seeking a Corporate Marketing Officer to lead the bank’s enterprise marketing strategy and translate business priorities into coordinated branch, product, market and communications plans. The role reports to the Chief Operating Officer and requires a strategic partner to bank leadership across lines of business.

Key responsibilities include developing an enterprise strategy, managing the marketing budget, guiding brand governance, and overseeing communications and

Qualifications

• 10+ years progressively responsible marketing experience in banking or regulated financial services.
• Broad knowledge of banking operations and customer journeys.
• Strong analytical judgment to translate data into actionable recommendations.
• Excellent communication, writing, presentation and relationship management skills.
• Formal degree in marketing or related field, or equivalent experience.

Responsibilities

• Develop and maintain an enterprise marketing strategy aligned with the Bank’s strategic plan and growth priorities.
• Create market-specific plans for regions and lines of business with a consistent brand voice and customer experience.
• Administer and reconcile the marketing budget to align expenditures with priorities.
• Partner with leadership on product positioning, customer acquisition, deposit growth, relationship expansion and market entry.
• Direct market research, segmentation and campaign testing to inform decisions and improve effectiveness.
• Establish measurable marketing KPIs and provide reporting on campaign results and ROI.
• Oversee corporate communications and major publications, including investor materials.
• Maintain brand standards and governance across branches, materials, media, vendors and partnerships.
• Evaluate partnerships and co-marketing opportunities for strategic fit and risk considerations.
• Ensure accurate advertising statements and disclosures across channels.

Skills

Marketing leadership

Banking industry knowledge

Brand management

Budget management

Market research

Communication skills

Regulatory marketing

Education

Bachelor’s or higher in marketing/related field

Job description

The Citizens Bank of Philadelphia is currently seeking a Corporate Marketing Officer, as follows:

Position: Corporate Marketing Officer

Reporting To: Chief Operating Officer

Location: Open - MS

About the Position

An internal partner who leads the bank's enterprise marketing strategy and translates business priorities into coordinated branch, product, market and communication plans. Serves as a strategic partner to bank leadership and business lines.

About the Opportunity

The Citizens Bank opened in 1908 in Philadelphia, MS, and it quickly earned a reputation for safety, confidence, honesty, integrity, and hard work. Throughout its history, the bank held steadfast to its commitment to be a bedrock partner to the communities it serves. Today, still grounded in the principles on which we were founded, our bank serves the state of Mississippi through 26 branch offices and beyond with its digital and mobile banking solutions. Our high-tech, high-touch approach to full-service banking helps us provide the products and services of larger banks, but with a level of service that only a community bank committed to extraordinary service can provide. We're different. We appreciate and respect our past, but our sights are clearly set on building an even better bank for the future, and it starts with our people. Our commitment to making the bank a great place to work is woven into the fabric of our core values - SERVE.

Essential Duties

• Develop and maintain an enterprise marketing strategy aligned with the Bank's strategic plan, growth priorities, risk appetite and community-bank value proposition.
• Create market-specific plans for regions and lines of business while maintaining a consistent brand voice, visual identity and customer experience.
• Assist in the development, administration and reconciliation of the bank's marketing budget, ensuring expenditures align with strategic priorities.
• Partner with business leaders on product positioning, customer acquisition, deposit growth, relationship expansion and market-entry initiatives.
• Direct market research, customer and competitor insights, segmentation and campaign testing to inform decisions and improve effectiveness.
• Establish measurable marketing performance indicators and provide clear reporting on campaign results, customer engagement, brand impact and return on investment.
• Oversee corporate communications and major publications, including annual reports, investor or stakeholder materials.
• Maintain brand standards and marketing governance across branches, marketing materials and media, vendors, and partnerships.
• Evaluate partnerships, affiliations, and co-marketing opportunities for strategic fit, customer impact, financial value, compliance and reputational risk.
• Oversee accurate use of required advertising statements, product disclosures and representations of insured and non-deposit products across applicable channels.
• Act as external liaison for School Stash program, including the creation of appropriate documentation for external partners.
• Maintain the bank's product and marketing knowledge resources and coordinate timely internal communications and training for new products, promotions and material changes.

Other duties as required by supervisory personnel.

The Right Person

• 10+ years progressively responsible marketing experience, including substantial experience in banking or another highly regulated financial services environment.
• Broad knowledge of banking and bank operations.
• Demonstrated working knowledge of bank products, customer journeys, advertising review, digital channels and regulatory expectations affecting financial-services marketing.
• Strong analytical judgment and ability to translate data, market insights and business priorities into practical recommendations.
• Exceptional communication, writing, presentation, negotiation and relationship management skills.
• Ability to manage competing priorities, exercise sound discretion and make decisions that balance growth with customer experience, compliance and reputational risk.
• 4-year degree in marketing, business administration, communications or related field, or an equivalent combination of education and relevant experience.

VEVRAA Federal Contractor