Community & Digital Marketing Strategist

The Citizens Bank; Philadelphia (MS); On-site; USD 65,000 - 105,000; Full time

Job summary

The Citizens Bank of Philadelphia is seeking a Community & Digital Marketing Officer to lead digital, content, social media, community and event marketing initiatives aligned with the bank's strategic plan. This role requires 7–10 years in marketing or related fields, a strong writing voice, and proven success in financial services campaigns.

You will strengthen visibility, foster community relationships, manage multi-channel campaigns, events, and brand integrity while ensuring regulatory

Qualifications

• 7 to 10 years of progressively responsible marketing, communications or community engagement experience.
• Financial-services experience preferred.
• 4-year degree or equivalent combination of education and relevant experience.
• Strong writing, editing, and verbal communication skills.
• Knowledge of digital marketing, analytics, accessibility, and compliance.

Responsibilities

• Develop and execute integrated digital, content, social media, community, and event plans.
• Maintain and update bank website content with regulatory compliance and accessibility.
• Manage corporate social media platforms, including planning, publishing, moderation, and reporting.
• Produce audience-centered campaign content for web, email, social, video, branches and community channels.
• Monitor channel and campaign performance, identify trends, and prepare leadership reports.
• Plan and manage community events, branch openings, sponsorships, trade shows, budgets and staffing.
• Maintain an enterprise calendar of events and community commitments.
• Manage promotional merchandise and marketing inventory, including sourcing and vendor due diligence.
• Support annual report and corporate communications through content development and proofreading.
• Track marketing expenses and provide budget and variance information to leadership.
• Administer mystery shopping program and the Reward A's Scholarship program.
• Coordinate placement of employee promotions to various media outlets.
• Act as creative director for School Stash card program, including design controls and brand consistency.
• Oversee check printing/instant issue department.

Skills

Writing

Editing

Verbal communication

Digital marketing

Analytics

Accessibility

Advertising compliance

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business Administration or similar field

Tools

Microsoft Office

Job description

The Citizens Bank of Philadelphia is seeking a Community & Digital Marketing Officer to lead digital, content, social media, community and event marketing initiatives aligned with the bank's strategic plan. This role requires 7–10 years in marketing or related fields, a strong writing voice, and proven success in financial services campaigns.

You will strengthen visibility, foster community relationships, manage multi-channel campaigns, events, and brand integrity while ensuring regulatory