Senior Enterprise Client Marketing Manager

Archer; Malvern (Chester County); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Vanguard is building a dedicated Enterprise Client Marketing team focused on deepening relationships with top institutional clients. The Senior Marketing Manager will translate enterprise priorities into compelling client engagement programs and measurable business impact.

You will work across sales, marketing, and leadership teams to shape executive engagement strategies, thought leadership, and marquee client experiences that resonate with C-suite audiences.

Qualifications

• Minimum eight years related work experience, three years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
• Deep understanding of asset management, investment solutions, client segments, and enterprise‑level clients. Experience in FAS or Workplace Solutions preferred.
• Demonstrated experience developing and executing integrated marketing strategies and client engagement programs.
• Experience developing thought leadership that translates complex market, investment, or business topics into compelling narratives.
• Ability to plan and execute executive forums, client councils, premium hospitality programs, or other high‑impact client experiences.
• Ability to partner with senior leaders across sales, investments, marketing, communications, legal, compliance, analytics, and operations.

Responsibilities

• Develop and execute integrated marketing and communication strategies to strengthen relationships with priority enterprise clients and senior decision-makers.
• Partner with Enterprise Client leadership and divisional stakeholders to align engagement strategies and deliver coordinated client experiences.
• Plan and execute high-impact client experiences, including executive forums, client councils, hospitality programs, and regional events.
• Develop thought leadership and content strategies tailored to enterprise clients.
• Shape value proposition and executive messaging, briefing materials, and client communications.

Skills

Strategic marketing

Client engagement

Executive communications

Cross-functional leadership

Thought leadership

Content strategy

Event planning

Stakeholder management

Marketing analytics

Asset management

Education

Bachelors in Marketing

Graduate degree preferred

Tools

CRM software

Content management system

Analytics platforms

Job description

Archer is collaborating with Vanguard to connect them with exceptional professionals for this role.

The Senior Marketing Manager, Enterprise Client Marketing is a strategic marketing specialist responsible for developing and executing integrated marketing and communications initiatives in support of the cross-divisional Enterprise Client Group. This individual contributor will help strengthen relationships with priority enterprise clients through coordinated engagement strategies, differentiated client experiences, thought leadership, and a unified enterprise presence. The role will focus on building marketing and communications programs that deepen loyalty, create opportunities for collaboration, and support business growth across the firm's most important client relationships. The role offers an opportunity to influence the firm's most important client relationships through a combination of strategic planning, marketing and communications expertise, content development, event execution, and cross-functional partnership. The successful candidate will serve as both strategist and executor, translating enterprise priorities into meaningful client engagement programs and delivering measurable business impact.

We're building a new Enterprise Client Marketing team focused on deepening relationships with some of Vanguard's most important institutional clients. These roles offer the opportunity to shape executive engagement strategies, create compelling thought leadership programs, and deliver marquee client experiences that influence C-suite leaders at major organizations. Whether you're a seasoned marketing strategist or a hands‑on marketing professional, you'll help establish the foundation of a growing function while partnering across sales, marketing, and leadership teams to drive business impact.

Key Responsibilities

Strategic Client Engagement

The Senior Marketing Manager will develop and execute integrated marketing and communication strategies designed to strengthen relationships with priority enterprise clients and senior decision-makers. This individual will partner closely with Enterprise Client leadership and divisional stakeholders across sales, marketing and communications, ISG, OGC, and other functions to align engagement strategies, identify opportunities for collaboration, and deliver coordinated client experiences.

Differentiated Client Experiences and Marquee Events

The Senior Marketing Manager will lead the planning and execution of high-impact client experiences that strengthen relationships with senior decision-makers, including executive forums, client councils, hospitality programs, regional events, and other executive engagement opportunities.

Thought Leadership and Content Strategy

The Senior Marketing Manager will develop and execute thought leadership and content strategies that reinforce Vanguard's position as a trusted, insight-driven partner for C-suite executives and key influencers. The role will partner across the enterprise to ensure content is tailored to enterprise clients and aligned with broader commercial priorities.

Strategic Positioning and Executive Communications

The Senior Marketing Manager will help shape the value proposition of the Enterprise Client Group and compelling narratives that reinforce the firm’s role as a strategic partner to enterprise clients. This role will support executive-level messaging, talking points, briefing materials, presentations, client communications, and other content that enables senior leaders to engage effectively with C-suite clients and key influencers.

Required Qualifications

• Minimum eight years related work experience, three years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
• Deep understanding of asset management, investment solutions, client segments, and enterprise‑level clients. Experience in FAS or Workplace Solutions preferred.
• Demonstrated experience developing and executing integrated marketing strategies and client engagement programs.
• Experience developing thought leadership that translates complex market, investment, or business topics into compelling narratives.
• Ability to plan and execute executive forums, client councils, premium hospitality programs, or other high‑impact client experiences.
• Ability to partner with senior leaders across sales, investments, marketing, communications, legal, compliance, analytics, and operations.

Success Measures

Success in this role will be measured by measurable impact on client engagement, relationship depth, brand perception, pipeline support, and revenue opportunities.

• Deepen engagement with priority enterprise clients.
• Deliver integrated marketing programs that strengthen executive relationships and support commercial objectives.
• Create distinctive thought leadership and executive‑level content that resonates with C‑suite audiences.
• Execute marquee client experiences that strengthen relationships and generate measurable business impact.
• Improve coordination across sales, marketing, and communications.

This role is part of our hybrid work model with a required three days a week onsite (Tuesday, Wednesday, and Thursday) in the following locations: Malvern, PA; Charlotte, NC; Dallas (Plano), TX; Scottsdale, AZ. Fully remote work is not available for this role.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in‑person learning, collaboration, and connection. We believe our mission‑driven and highly collaborative culture is a critical enabler to support long‑term client outcomes and enrich the employee experience.