Klaviyo Email & SMS Campaign Specialist

The People Brand; California (MO); On-site; USD 34,000 - 36,000; Part time

Job summary

The People Brand is seeking a hands-on Digital Retention Specialist to support its ecommerce and digital marketing team. This interim role focuses on building, scheduling, launching, and monitoring email and SMS campaigns in a fast-paced consumer brand environment.

You will execute day-to-day campaigns, maintain calendars, build audiences, and QA assets across Klaviyo and Attentive platforms. Attention to detail and quick execution are essential to succeed in this role.

Qualifications

• 1–2 years of hands-on email/SMS marketing experience.
• Klaviyo experience required — must be comfortable independently building and deploying campaigns.
• Attentive experience strongly preferred.
• Experience working within an eCommerce or consumer brand environment preferred.
• Strong attention to detail and organizational skills.
• Comfortable working quickly across multiple campaigns and deadlines.
• Someone who is a tactical doer/executor rather than owning the overarching retention strategy.

Responsibilities

• Execute day-to-day email campaigns in Klaviyo, including building, QA, scheduling, and deployment.
• Execute SMS campaigns, ideally within Attentive.
• Manage the email and SMS campaign calendar and ensure campaigns launch accurately and on time.
• Build audiences and basic customer segments for campaigns.
• Coordinate with Creative and eCommerce teams to gather assets, copy, links, and promotional details.
• QA campaigns for accuracy, links, formatting, segmentation, and timing before launch.
• Monitor campaign performance and pull basic reporting as needed.
• Support basic updates and optimizations to existing email/SMS flows and automations.
• Stay highly organized and help keep campaigns and deliverables moving in a fast-paced environment.

Skills

Klaviyo

Email marketing

SMS marketing

Attention to detail

Organizational skills

Attentive platform

Tools

Klaviyo platform

Attentive platform

Job description

The People Brand is seeking a hands-on Digital Retention Specialist to support its ecommerce and digital marketing team. This interim role focuses on building, scheduling, launching, and monitoring email and SMS campaigns in a fast-paced consumer brand environment.

You will execute day-to-day campaigns, maintain calendars, build audiences, and QA assets across Klaviyo and Attentive platforms. Attention to detail and quick execution are essential to succeed in this role.