Senior Email Performance & Lifecycle Strategist

Boston Scientific; Arden Hills (MN); Hybrid; USD 106,800 - 202,900; Full time

Job summary

Boston Scientific is seeking a Principal Manager, Email Performance to own and optimize the email channel across the customer lifecycle. The role combines strategy, analytics, and execution to drive engagement, conversion, and retention KPIs.

The position follows a hybrid work model with offices in Marlborough, MA or Arden Hills, MN. Sponsorship is not offered, and relocation is not available at this time.

Qualifications

• Bachelor's degree in marketing, business or a related field.
• 8+ years of experience in email marketing or CRM with a focus on performance optimization.
• Proven experience owning email KPIs, reporting, and testing programs.
• Strong analytical skills with the ability to turn data into clear insights and recommendations.
• Hands-on experience with email and marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo).
• Deep understanding of email deliverability, segmentation, and personalization.
• Excellent communication and stakeholder management skills.

Responsibilities

• Own the email performance framework, including KPIs, benchmarks, testing methodology, and reporting standards.
• Translate business objectives into measurable email goals (engagement, conversion, retention, revenue, or activation).
• Identify performance gaps and optimization opportunities across campaigns, automations, and lifecycle journeys.
• Lead continuous improvement initiatives using data, insights, and experimentation.
• Develop and implement strategies to grow a high-quality, first-party email subscriber base across owned digital touchpoints, while maintaining consent and list quality standards.

Skills

Analytical skills

Communication

Stakeholder management

Education

Bachelor's degree in marketing, business or related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Job description

Boston Scientific is seeking a Principal Manager, Email Performance to own and optimize the email channel across the customer lifecycle. The role combines strategy, analytics, and execution to drive engagement, conversion, and retention KPIs.

The position follows a hybrid work model with offices in Marlborough, MA or Arden Hills, MN. Sponsorship is not offered, and relocation is not available at this time.