Senior Email Marketing Strategist

U.S. Tennis Association of New England (USTA New England); Purchase (NY); Hybrid; USD 71,000 - 78,000; Full time

Benefits offered by this job

Hybrid work model

Medical/dental/vision insurance

Flexible spending account (FSA)

Life and disability insurance

Paid time off

Job summary

USTA New England is seeking an experienced Email Marketing Manager to lead email initiatives across National, Section, District, Community Tennis, and Pro Tennis divisions. The role focuses on design, deployment, lifecycle journeys, and audience segmentation.

Responsibilities include managing campaigns, ensuring deliverability, and partnering with content teams to create engaging assets. Proficiency in ESPs, HTML/CSS, and analytics is essential, with a hybrid work setup in the New York area.

Qualifications

• Bachelor’s degree required.
• 4+ years hands-on experience managing campaigns using ESPs or Marketing Automation platforms.
• Proficiency in HTML/CSS with debugging expertise; experience with Photoshop/Dreamweaver is a plus.
• CRM tools and data-driven approach to campaign optimization.
• Strong written and oral communication, project management, and ability to multitask.

Responsibilities

• Manage daily email campaign requests across divisions.
• Design, deploy, and refine automated email programs and lifecycle journeys.
• Ensure deliverability and campaign scheduling; monitor performance.
• Segment audiences using data-driven personalization; collaborate with cross-functional teams.
• Create and maintain modular email templates; ensure rendering across clients and devices.
• Track, analyze, and report campaign metrics; conduct A/B testing and optimization.

Skills

HTML/CSS

Email Marketing

Campaign Management

A/B Testing

CRM platforms

Analytics

Project management

Communication

Education

Bachelor’s degree

Tools

Adobe Campaign Standard

Adobe Journey Optimizer

Adobe Photoshop

Dreamweaver

Job description

USTA New England is seeking an experienced Email Marketing Manager to lead email initiatives across National, Section, District, Community Tennis, and Pro Tennis divisions. The role focuses on design, deployment, lifecycle journeys, and audience segmentation.

Responsibilities include managing campaigns, ensuring deliverability, and partnering with content teams to create engaging assets. Proficiency in ESPs, HTML/CSS, and analytics is essential, with a hybrid work setup in the New York area.