Senior Email Analyst

USTA National Headquarters; Purchase (NY); Hybrid; USD 71,000 - 78,000; Full time

Benefits offered by this job

Hybrid work model

Medical/dental/vision insurance

Flexible spending account (FSA)

Life and disability insurance

Paid time off

Job summary

USTA New England is seeking an experienced Email Marketing Manager to lead email initiatives across National, Section, District, Community Tennis, and Pro Tennis divisions. The role focuses on design, deployment, lifecycle journeys, and audience segmentation.

Responsibilities include managing campaigns, ensuring deliverability, and partnering with content teams to create engaging assets. Proficiency in ESPs, HTML/CSS, and analytics is essential, with a hybrid work setup in the New York area.

Qualifications

• Bachelor’s degree required.
• 4+ years hands-on experience managing campaigns using ESPs or Marketing Automation platforms.
• Proficiency in HTML/CSS with debugging expertise; experience with Photoshop/Dreamweaver is a plus.
• CRM tools and data-driven approach to campaign optimization.
• Strong written and oral communication, project management, and ability to multitask.

Responsibilities

• Manage daily email campaign requests across divisions.
• Design, deploy, and refine automated email programs and lifecycle journeys.
• Ensure deliverability and campaign scheduling; monitor performance.
• Segment audiences using data-driven personalization; collaborate with cross-functional teams.
• Create and maintain modular email templates; ensure rendering across clients and devices.
• Track, analyze, and report campaign metrics; conduct A/B testing and optimization.

Skills

HTML/CSS

Email Marketing

Campaign Management

A/B Testing

CRM platforms

Analytics

Project management

Communication

Education

Bachelor’s degree

Tools

Adobe Campaign Standard

Adobe Journey Optimizer

Adobe Photoshop

Dreamweaver

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

To manage, facilitate, and execute email marketing initiatives across the USTA’s National, Section, District, Community Tennis, and Pro Tennis Divisions.

Strategy & Campaign Execution:

• Oversee and carry out daily email campaign requests as assigned.
• Design, deploy, and refine automated trigger programs (such as abandoned cart or birthday emails) and lifecycle customer journeys (including welcome, renewal, and winback series), driving strategy, audience targeting, and performance evaluation.
• Manage campaign deployment schedules and actively monitor deliverability.

Audience Segmentation & Personalization:

• Leverage customer data, conditional logic, dynamic content, and personalization rules to build targeted audience segments and deliver relevant messaging.
• Partner with cross-functional teams to develop audience segments and campaign workflows.

Content, Design & Quality Assurance:

• Partner with content and creative teams to design and produce engaging, visually compelling email assets.
• Develop, maintain, and periodically modernize modular email templates and reusable components.
• Resolve technical issues using HTML and CSS while executing ad-hoc template updates.
• Ensure seamless rendering, optimal functionality, and quality control across all major email clients, browsers, and mobile devices.

Analytics, Optimization & Best Practices:

• Track, analyze, and report on key campaign metrics to deliver actionable insights, conduct A/B testing, and continuously optimize future performance.
• Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance
• Act as the subject matter expert on industry standards, email design, deliverability, and regulatory compliance (including CAN-SPAM and CASL).
• Guide, train, and support internal self-service and full-service marketing teams through the end-to-end email development workflow.

Who You Are

• Bachelor’s degree required
• 4+ years of hands‑on experience managing and executing campaigns using top‑tier Email Service Providers (ESPs) or Marketing Automation platforms
  • Strong preference for candidates with experience using Adobe Campaign Standard and Adobe Journey Optimizer
• Proficiency in HTML/CSS with proven expertise in debugging and troubleshooting code; experience with Adobe Photoshop and Dreamweaver is highly desirable
• Familiarity with mobile communications channels, particularly SMS and push notifications, is a plus
• Practical experience navigating CRM platforms, managing campaign tools, and working with complex datasets using a data‑driven, analytical approach
• Exceptional written and oral communication, strong project management skills, and a proven track record of multitasking and reliably hitting target deadlines
• Collaborative team player who can also operate autonomously with light guidance
• Ability to excel in a high‑volume, dynamic, and fast‑paced environment
• Positive outlook with a strong drive to continuously learn and develop alongside a high‑performing team and organization

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in‑office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well‑being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position is $70,500 - 78,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 5%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can "serve" our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.