Senior Email Analyst

(USTA) United States Tennis Association; Purchase (NY); Hybrid; USD 71,000 - 78,000; Full time

Benefits offered by this job

Hybrid with Flexibility

Excellent benefits

401(k) with employer matching

Tuition reimbursement

Wellness program

Job summary

The United States Tennis Association (USTA) is seeking a skilled Email Marketing Specialist to manage cross-divisional campaigns and execute targeted email programs. You will design and deploy automated journeys, optimize deliverability, and collaborate with content, design, and analytics teams to improve performance.

Hybrid work enables collaboration in-office while maintaining flexibility. A Bachelor’s degree and 4+ years of hands-on ESP/Marketing Automation experience are expected, with

Qualifications

• Bachelor’s degree required.
• 4+ years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or Marketing Automation platforms.
• Strong preference for candidates with experience using Adobe Campaign Standard and Adobe Journey Optimizer.

Responsibilities

• Oversee and carry out daily email campaign requests as assigned.
• Design, deploy, and refine automated trigger programs and lifecycle customer journeys, driving strategy, audience targeting, and performance evaluation.
• Manage campaign deployment schedules and actively monitor deliverability.

Skills

HTML/CSS debugging

Email marketing

Multitasking

Communication skills

Education

Bachelor’s degree

Tools

Adobe Campaign Standard

Adobe Journey Optimizer

Dreamweaver

Adobe Photoshop

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

To manage, facilitate, and execute email marketing initiatives across the USTA’s National, Section, District, Community Tennis, and Pro Tennis Divisions.

Strategy & Campaign Execution

• Oversee and carry out daily email campaign requests as assigned.


• Design, deploy, and refine automated trigger programs (such as abandoned cart or birthday emails) and lifecycle customer journeys (including welcome, renewal, and winback series), driving strategy, audience targeting, and performance evaluation.


• Manage campaign deployment schedules and actively monitor deliverability.

Audience Segmentation & Personalization

• Leverage customer data, conditional logic, dynamic content, and personalization rules to build targeted audience segments and deliver relevant messaging.


• Partner with cross-functional teams to develop audience segments and campaign workflows.

Content, Design & Quality Assurance

• Partner with content and creative teams to design and produce engaging, visually compelling email assets.


• Develop, maintain, and periodically modernize modular email templates and reusable components.


• Resolve technical issues using HTML and CSS while executing ad-hoc template updates.


• Ensure seamless rendering, optimal functionality, and quality control across all major email clients, browsers, and mobile devices.

Analytics, Optimization & Best Practices

• Track, analyze, and report on key campaign metrics to deliver actionable insights, conduct A/B testing, and continuously optimize future performance.


• Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance


• Act as the subject matter expert on industry standards, email design, deliverability, and regulatory compliance (including CAN-SPAM and CASL).


• Guide, train, and support internal self-service and full-service marketing teams through the end-to-end email development workflow.

Who You Are

• Bachelor’s degree required


• 4+ years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or Marketing Automation platforms
  
  
  
  • Strong preference for candidates with experience using Adobe Campaign Standard and Adobe Journey Optimizer
  
  
  
  


• Proficiency in HTML/CSS with proven expertise in debugging and troubleshooting code; experience with Adobe Photoshop and Dreamweaver is highly desirable


• Familiarity with mobile communications channels, particularly SMS and push notifications, is a plus


• Practical experience navigating CRM platforms, managing campaign tools, and working with complex datasets using a data-driven, analytical approach


• Exceptional written and oral communication, strong project management skills, and a proven track record of multitasking and reliably hitting target deadlines


• Collaborative team player who can also operate autonomously with light guidance


• Ability to excel in a high-volume, dynamic, and fast-paced environment


• Positive outlook with a strong drive to continuously learn and develop alongside a high-performing team and organization

What We Offer

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in-office collaboration to spark teamwork and creativity.


• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.


• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.


• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.


• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.


• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position is $70,500 - 78,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 5%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.