Senior Email Marketing Strategist

Wayfair; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision on day one

401(k) matching

Parental Leave & Adoption Reimburse

Tuition Reimbursement

Employee Discount

Wellbeing programs

Donor matching

Job summary

Wayfair seeks a Senior Analyst, Specialty Retail Brands Email Marketing to own the end-to-end email program across three SRB brands from our Boston headquarters. This hybrid role requires 4 days in-office and 1 day work-from-home, reporting to the SRB Customer Communications lead.

You will drive testing, performance, and cross-functional collaboration to improve customer experiences. The ideal candidate has a quantitative background, 2+ years in data-driven marketing, strong SQL and data

Qualifications

• Bachelor's degree in Business, Economics, sciences or other quantitative field.
• 2 years in data-driven marketing, consulting, startup/tech, finance or strategy.
• Experience with A/B testing and statistical significance.
• Strong communication and problem-solving skills.
• Familiarity with marketing metrics and customer-first thinking.
• SQL and data visualization experience (Looker); spreadsheet proficiency.

Responsibilities

• Own end-to-end email programs across three SRB brands; program, execute, and track performance.
• Shape the future email program; identify opportunities and propose improvement ideas.
• Drive testing roadmap and lead cross-functional planning for ROI initiatives.
• Become subject-matter expert on email marketing strategy and operating model.
• Collaborate with Creative, Engineering, and Marketing to deliver great customer experiences.

Skills

SQL

Looker

Google Sheets

Excel

Data-driven marketing

A/B testing

Education

Bachelor's degree (quantitative)

Tools

Looker

Job description

Wayfair seeks a Senior Analyst, Specialty Retail Brands Email Marketing to own the end-to-end email program across three SRB brands from our Boston headquarters. This hybrid role requires 4 days in-office and 1 day work-from-home, reporting to the SRB Customer Communications lead.

You will drive testing, performance, and cross-functional collaboration to improve customer experiences. The ideal candidate has a quantitative background, 2+ years in data-driven marketing, strong SQL and data