Senior Analyst, Specialty Retail Brands Email Marketing - Trigger

Wayfair; Boston (MA); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical/Dental/Vision on day one

2nd.MD virtual medical consultation

GeoBlue international health insurance

Wellbeing support services

401(k) matching

Parental Leave & Adoption Reimburse

Tuition Reimbursement

Employee discount at Wayfair

Gym/fitness discounts

Job summary

Wayfair is seeking a Senior Analyst for Specialty Retail Brands Email Marketing in Boston. This hybrid role combines in-office work four days a week with one day WFH, focusing on end-to-end email strategy, testing, and performance ownership.

You will partner with Marketing, Analytics, and Engineering to deliver best-in-class email experiences, drive a data-driven testing roadmap, and communicate insights to stakeholders. Visa sponsorship is not available for this role.

Qualifications

• 2+ years in data-driven marketing or related fields, with email marketing experience a plus.
• Experience with basic statistical methods used in A/B testing and KPI selection.
• Strong communication to share ideas with stakeholders and teammates.
• Familiarity with marketing metrics and customer-first thinking.
• SQL knowledge and data visualization with Looker or similar tools.

Responsibilities

• Own end-to-end email programs across SRB brands, including strategy, execution, and testing.
• Drive a 6‑month planning cycle with cross-functional teams to maximize ROI.
• Develop and communicate performance narratives, monitoring health metrics daily.
• Partner with Creative, Engineering, and Marketing to deliver strong customer experiences.
• Own the email channel strategy and become its subject matter expert.
• Collaborate with analysts and operations to optimize campaigns and reporting.

Skills

Data-driven marketing

A/B testing analysis

Marketing metrics

SQL

Looker

Excel/Google Sheets

Attention to detail

Multi-priority management

Collaborative team player

Education

Bachelor’s degree with quantitative focus

Tools

Looker

SQL

Microsoft Excel

Google Sheets

Job description

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Senior Analyst, Specialty Retail Brands Email Marketing

This position is a hybrid in-office role that works out of our Headquarters in Boston, MA . This role is not a virtual / remote position - 4 days in office/ 1 day WFH

At this time, Wayfair is unable to hire candidates that require visa sponsorship now or in the future for this position.

The SRB Customer Communications team sits within Marketing and is responsible for all email, app push, and SMS communications between SRB’s and our customers. Within this team, the Analyst Role will oversee the strategy, execution and growth of our email channel (Our 5th largest channel) and report to the head of SRB Customer Communications. The role will be responsible for end-to-end email strategy execution, driving an aggressive testing roadmap, owning channel performance, and partnering with stakeholders across the org.

What You'll Do

• End-to-end ownership of Triggered Email programs across our three Specialty Retail Brands. Responsible for programming, execution, performance tracking and testing. You will keep a daily eye on health metrics, own the longer-term performance narrative, and quickly solve issues as they arise.
• Shape the future of the email program–adding to the long-term vision, identifying opportunities for improvement, and ideating on potential.
• Drive testing initiatives (ideation -> execution -> reporting) to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest-ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.
• Become the email channel subject matter expert, gaining a deep understanding of our marketing strategy, customers, and operating model.
• Partner with cross-functional stakeholders, channel analysts, and operations to deliver best in class customer experiences
• Build relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Engineering, External Agencies and the broader Marketing organization.

What You’ll Need

• Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred.
• 2+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience with email marketing channels is a plus.
• Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).
• Strong track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, and effectively communicating those ideas to team members or stakeholders
• Familiarity with marketing metrics and a proven track record of customer-first thinking.
• SQL knowledge, data visualization experience (e.g., Looker) Google Sheets/Excel usage.
• Excellent attention to detail, critical thinking, verbal, and written communication skills.
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
• A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair & and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].