Senior Email Marketing Specialist

Colibri Group; USA; Remote; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

Colibri Group is seeking a Senior Email Marketing Specialist to drive the execution, optimization, and growth of our email and SMS programs across the Accounting Ecosystem. You will own channel strategy, build campaigns in Salesforce Marketing Cloud, and partner with IT and Digital Platforms to activate data for personalized journeys.

The role demands sharp attention to detail, strong analytics, and the ability to manage multiple projects in a fast-paced environment while adhering to CAN-SPAM,

Qualifikationen

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands-on experience with Salesforce Data Cloud, including building segments and activations.

Aufgaben

• Own the email channel strategy for the Accounting Ecosystem and set priorities and roadmaps for email-driven acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud to drive engagement and revenue growth.
• Develop and maintain the email marketing calendar aligned to business objectives and timely execution.
• Create precise workflows in high-volume environments with accuracy.
• Build and manage audiences and segments in SFMC and Data Cloud for accurate personalization.
• Develop automation workflows in Journey Builder and Automation Studio to nurture leads and onboard customers.
• Own the SMS channel in SFMC MobileConnect and drive engagement and conversions.
• Integrate SMS into cross-channel journeys and coordinate timing with email.
• Use Salesforce Data Cloud to activate unified customer data with IT and Digital Platforms.

Kenntnisse

Salesforce Marketing Cloud

Salesforce Data Cloud

HTML/CSS for email

Marketing automation

CRM integration

Data-driven decision making

Project management

Ausbildung

Bachelor's degree

Tools

AMPscript

SQL

MobileConnect

Data Extensions

SFMC Certifications

Jobbeschreibung

At Colibri Group, we’re building the future of professional education. Across more than 50 professions, our trusted learning solutions help more than seven million learners build skills, earn credentials, and stay ready for what’s next.

Our mission is to lead people to achieve more, adapt, and thrive in their careers. It shapes how we serve our learners and how we work with one another. Our values of Love, Joy, Boldness, Teamwork, and Curiosity guide how we collaborate, make decisions, and create meaningful impact.

Learn more about Colibri Group at www.colibrigroup.com.

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and our community.

Becker Professional Education, proudly part of the Colibri Group family, is a leader in CPA Exam Review, CMA Exam Review, and CPE (Continuing Professional Education). Our programs are led by expert instructors and feature high-quality content delivered through flexible learning formats, including on-demand resources and webcasts. To learn more about our offerings and our commitment to excellence, visit us at www.becker.com.

Becker is trusted by accountants around the globe for industry-leading tools and unwavering support that drive success. Our focus is on delivering results—results that stem from a deep commitment to our students' success. We create personalized learning experiences, leverage cutting-edge technologies, and tirelessly advocate for the accounting profession. These efforts have made Becker the choice of over 1 million CPA candidates worldwide.

Position Overview:

The Senior Email Marketing Specialist is dedicated to drive the execution, optimization, and growth of our email and SMS marketing programs. This role owns the email and SMS channel strategy and is ideal for a detail-oriented marketer who is comfortable building in Salesforce Marketing Cloud and turning performance data into decisions. Success requires thriving in a fast-paced, deadline-driven environment where agility and adaptability are key.

What You’ll Do

• Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for how email drives acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
• Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
• Executing precise workflows in fast-paced environments where accuracy is critical.
• Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
• Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
• Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
• Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
• Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
• Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
• Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
• Partner with stakeholders to develop compelling email content.
• Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
• Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
• Stay current on industry trends and platform releases and bring new ideas to the team.
• Understanding of Salesforce CRM as the source of truth to email database. This role may also provide support to the Financial Services ecosystem as needed

What You’ll Need to Succeed

• Hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands‑on experience with Salesforce Data Cloud, including working with building segments and activations.
• Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
• Thorough knowledge of marketing automation principles and practices.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Experience with marketing automation and CRM integration.
• Analytical mindset with expertise in data-driven decision-making.
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Bachelor's degree.
• 5+ years of marketing automation, CRM, or similar experience.

Preferred Qualifications

• Experience with SMS marketing in SFMC MobileConnect.
• Experience with AI marketing tools (Claude).
• AMPscript experience for dynamic content and personalization; SQL for segmentation.
• SFMC or Data Cloud certifications.
• Advanced degree in business management, marketing, or statistics.
• Experience in education, e-learning, or professional certification marketing.

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.

Colibri Group is an equal opportunity employer. We make employment decisions based on job-related qualifications, merit, and business needs without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.

If you need a reasonable accommodation to complete your application or participate in the hiring process, please contact Human Resources. Please indicate that your request is related to an employment application and include the position title.