Senior Specialist, Digital Marketing

Utah SHRM; Alexandria (VA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

SHRM is seeking a Senior Specialist, Digital Marketing to plan, execute, and optimize integrated digital marketing programs across email, paid media, display, and web channels.

You'll design and run A/B tests, leverage AI and automation for faster, higher‑quality delivery, and partner with internal units to align marketing with business goals in a hybrid work setting (in‑office Tue–Thu, remote Mon & Fri).

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of digital marketing or related role.
• Experience with enterprise marketing automation platforms.
• Strong analytics to optimize campaigns.

Responsibilities

• Plan, execute, and optimize integrated digital campaigns across email, paid search, paid social, display, and web channels.
• Design and run A/B and multivariate tests.
• Serve as trusted marketing advisor to internal business units, translating business goals into integrated marketing strategies.
• Manage multiple concurrent marketing initiatives from concept through execution.
• Leverage AI and automation tools to increase speed, scale, and quality of marketing execution.
• Identify opportunities to improve marketing processes, workflows, campaign performance, and technology utilization.

Skills

Digital marketing

Campaign management

Marketing automation

Analytics

Adobe certification

Education

Bachelor’s degree

Tools

Marketo

Adobe Experience Cloud

Salesforce Marketing Cloud

Job description

Position Summary

The Senior Specialist, Digital Marketing is a versatile, hands‑on marketer responsible for planning, executing, and optimizing integrated digital marketing programs to support SHRM’s initiatives.

Work Environment

This position follows a hybrid work schedule: Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours.

Responsibilities

• Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social, display, and web channels.
• Design and run A/B and multivariate tests across campaign assets—emails, landing pages, and ad creative—and apply learnings to improve performance.
• Serve as a trusted marketing advisor to internal business units (e.g., CID, SHRM Linkage, CEO Academy), translating business goals into integrated marketing strategies.
• Manage multiple concurrent marketing initiatives from concept through execution, balancing competing priorities while consistently delivering high‑quality results.
• Leverage AI and automation tools to increase speed, scale, and quality of marketing execution; provide guidance and informal mentoring to team members.
• Identify opportunities to improve marketing processes, workflows, campaign performance, and technology utilization through continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (equivalent experience accepted).
• Five (5) or more years of progressive experience in digital marketing, campaign management, or a related role.
• Hands‑on experience with enterprise marketing automation platforms (e.g., Marketo, Adobe Experience Cloud, Salesforce Marketing Cloud).
• Proficiency in using marketing analytics and campaign performance data to optimize strategies and improve business outcomes.
• Advanced knowledge of digital marketing channels, including email, paid search, paid social, display advertising, web, and marketing automation.
• Adobe certification (Journey Optimizer, Marketo Engage) preferred.
• Strong project management and communication skills; ability to build trust quickly with internal clients.
• Demonstrated curiosity, adaptability, and a mindset of continuous learning.

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Equal Opportunity Employer

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). View full text. At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. We embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings to the workplace.