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Job summary
A leading business growth firm is looking for a Senior Email & Marketing Automation Specialist responsible for architecting and optimizing revenue-driven marketing systems. This role involves designing scalable email and SMS programs, building multi-channel workflows, and analyzing performance metrics. Candidates should have 5+ years of experience in email marketing, advanced skills in automation tools like HubSpot or Salesforce Marketing Cloud, and expertise in A/B testing. This position is based in New York.
Qualifications
5+ years of experience in email marketing, lifecycle marketing, or marketing automation with demonstrated revenue impact.
Advanced expertise in marketing automation platforms.
Strong expertise in A/B testing methodologies and performance optimization strategies.
Responsibilities
Design and architect scalable email and SMS lifecycle programs that drive revenue.
Build advanced multi-channel workflows that dynamically adapt based on engagement signals.
Analyze full funnel and lifecycle performance, identifying bottlenecks and recommending optimizations.
Skills
Email marketing
Marketing automation
A/B testing
Project management
Analytical skills
Tools
HubSpot
Salesforce Marketing Cloud
Marketo
Klaviyo
Job description
A leading business growth firm is looking for a Senior Email & Marketing Automation Specialist responsible for architecting and optimizing revenue-driven marketing systems. This role involves designing scalable email and SMS programs, building multi-channel workflows, and analyzing performance metrics. Candidates should have 5+ years of experience in email marketing, advanced skills in automation tools like HubSpot or Salesforce Marketing Cloud, and expertise in A/B testing. This position is based in New York.