Senior Ecommerce Site Merchandising Lead

Ultipro

Menasha (WI)

On-site

USD 90,000 - 120,000

Full time

4 days ago

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Job summary

Fleet Farm is seeking an Ecommerce Site Merchandising Supervisor to shape how customers discover, browse, and shop on FleetFarm.com. Lead day-to-day merchandising, organize categories, navigation, product pages, and promotions.

You will grow a team of Site Merchandisers, use analytics and testing insights to drive improvements, and partner across Ecommerce, Marketing, Buying, SEO, Content, and IT to deliver high-performing digital shelf.

Qualifications

Bachelor’s degree or an equivalent combination of education and experience in Marketing, Ecommerce, or a related field.
Demonstrated knowledge of ecommerce site merchandising, including category and taxonomy management and PDP/PLP content best practices.
Understanding of retail ecommerce customer journeys and user experience best practices.
Experience with ecommerce merchandising, search/navigation, or Product Information Management (PIM) platforms.
Working knowledge of onsite A/B testing tools such as Optimizely, VWO, or similar platforms.
Strong analytical skills with the ability to use customer behavior and site performance data to identify opportunities, measure results, and make decisions.

Responsibilities

Lead the day-to-day merchandising of FleetFarm.com, including category structure, taxonomy, navigation, and product organization.
Ensure product assortments are organized in ways that reflect how customers search, browse, and shop.
Partner with the Search owner to improve internal search performance and product findability.
Establish and maintain best practices for PDPs and PLPs, including product content, imagery, attributes, badging, cross-sell/upsell placement, and sort/ranking logic.
Use site analytics, search query data, and customer behavior to identify opportunities to improve category structure, taxonomy, navigation, and findability.
Partner with the A/B Testing Coordinator to identify opportunities, prioritize tests across PDPs, PLPs, search, and navigation, and turn successful results into lasting site improvements.
Own the site merchandising calendar, ensuring category pages, landing pages, promotional placements, and seasonal resets are accurate, timely, and aligned with Marketing and Buying priorities.
Build and maintain campaign and event landing pages and partner with Marketing on homepage content, promotional pages, and the event calendar.
Monitor site and category-level KPIs, including conversion rate, click-through rate, search-to-purchase, and bounce rate, to identify opportunities and measure the impact of merchandising initiatives.
Lead, coach, and develop a team of Site Merchandisers/Coordinators, including assigning workload and reviewing work for quality and consistency.