Ecommerce Growth & Enablement Manager

Columbia Sportswear; Seattle (WA); Hybrid; USD 115,000 - 192,000; Full time

Benefits offered by this job

401k with match

Medical, dental, vision

EAP

Wellness benefits

Employee discounts

Generous time off

Job summary

Columbia Sportswear is seeking an .com Enablement Manager to develop and execute comprehensive digital commerce and SEO strategies that drive profitable online sales growth. You will optimize SEO and .com performance, create a digital commerce roadmap, and work cross-functionally to strengthen partnerships and accelerate revenue growth.

You will lead a team, translate strategy into actionable goals, and influence stakeholders across content, marketing, and product to deliver innovative online

Qualifications

• Bachelor's or Master's degree or applicable years of experience or certification.
• Typically required 8+ years of professional experience and strong competency with the application tools, systems and process to accomplish the job.
• Experience managing individual contributors and a department or acting as a lead.
• Manages a team with more than 2 full-time direct reports, typically professional level roles and may include support level roles and temporary/contract employees
• Strong interpersonal, communication and presentation skills

Responsibilities

• Develop and maintain the digital roadmap for .com, ensuring alignment with business objectives and growth priorities.
• Identify and execute opportunities that deliver profitable sales growth through digital channels and e-commerce initiatives. Leverage PIM solutions to align .com content.
• Oversee the planning and execution of customer performance marketing, optimize to drive consumer acquisition, engagement and revenue.
• Identify, recommend and implement innovative technologies, processes and solutions that enhance online selling capabilities and support continued growth and innovation in digital commerce.
• Optimize the online shopping experience by managing critical point of purchase content, merchandising and digital experiences to improve conversion and customer satisfaction.
• Partners with Photo Studio team and collaborates with account marketing to audit needs and enable a full suite of assets that serve the needs of the .com customer.
• Establish relationships with key partners to ensure we maximize our knowledge and establish continuity in our messaging.
• Collaborates with cross-functional leaders to ensure .com needs are included in the overall roadmap and brings stakeholders together to ensure seamless execution at the account level.

Job description

Columbia Sportswear is seeking an .com Enablement Manager to develop and execute comprehensive digital commerce and SEO strategies that drive profitable online sales growth. You will optimize SEO and .com performance, create a digital commerce roadmap, and work cross-functionally to strengthen partnerships and accelerate revenue growth.

You will lead a team, translate strategy into actionable goals, and influence stakeholders across content, marketing, and product to deliver innovative online