Sr. Site Operations Specialist

Columbia Sportswear; Carlsbad (CA); Hybrid; USD 95,360 - 139,964; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with company match

Wellness programs

Generous time off

Job summary

Columbia Sportswear is seeking a Sr Site Content Specialist to lead eCommerce content strategy and manage site content calendars from our Carlsbad HQ. You will design content to meet real-time demand, support brand campaigns, and drive product sell-through across digital platforms.

Bring 5–8 years of eCommerce/digital content experience, plus proficiency in Amplience, AEM, SFCC or Shopify, and strong analytics (Adobe Analytics). This hybrid role offers in-office four days a week in Carlsbad.

Qualifications

• Bachelor's degree or equivalent experience.
• 5–8 years in eCommerce, digital content management, or site operations.
• Experience with enterprise content management systems (Amplience, AEM) and analytics tools.

Responsibilities

• Reviews and manages site content calendars; coordinates with cross-functional stakeholders.
• Develops content plans supporting product, brand, and marketing needs; aligns with business goals.
• Creates briefs and provides feedback on content requests; signs off on content tickets.
• Analyzes content performance and shares insights to inform goals and tests.
• Evaluates product categories, campaigns, and site features to boost engagement and revenue.
• Oversees QA testing and signoffs for site content; collaborates to enrich strategy.
• Performs other duties as assigned.

Skills

eCommerce experience

Digital content management

Cross-functional collaboration

SEO knowledge

Analytics skills

Education

Bachelor's degree

Tools

Adobe Analytics

Amplience

Adobe Experience Manager

Salesforce Commerce Cloud

Shopify

Hotjar

Job description

*This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week*

ABOUT THE POSITION

The Sr Site Content Specialist supports the overall eCommerce content objectives for various digital platforms. Leads site content calendars and helps execute content strategy. Designs site content to support real-time consumer demand, achieve brand campaign goals, and deliver on business and product sell-through strategies.

HOW YOU'LL MAKE A DIFFERENCE

• Reviews site content calendars, ensuring all details are complete, up-to-date, and communicated to cross-functional stakeholders.
• Develops content plans to support consumer shopping, product, brand, digital marketing, and ad hoc corporate needs. Balances priorities and problem solves the best consumer experience possible while supporting the business.
• Writes creative briefs and signs off on all content request tickets. Fields questions and provides creative review feedback.
• Reviews copy for accuracy. Analyzes and shares insight on content performance. Assists in development of content goals and test ideas.
• Analyzes key product categories, growth areas, site features, and integrated campaigns to generate ideas to improve engagement, revenue, and repeat visitors.
• Reviews second-level and quality assurance testing. Assists with signoff for all site content. Collaborates with teams to enrich content strategy.
• Performs other duties as assigned.

YOU HAVE

• Bachelor's degree, applicable certification, or an equivalent combination of education and experience.
• 5-8 years of professional experience in eCommerce, digital content management, site operations, or a related field.
• Experience with enterprise content management systems such as Amplience, Adobe Experience Manager (AEM) or other.
• Strong analytical skills and experience using website analytics tools such as Adobe Analytics.
• Experience with Hotjar, Quantum Metrics, or similar behavioral analytics platforms.
• Experience with Salesforce Commerce Cloud (SFCC), Shopify, or similar ecommerce platforms.
• Knowledge of SEO best practices, project management, and/or content marketing.
• Strong understanding of digital marketing strategies and brand management principles.
• Experience collaborating with multiple stakeholders and managing competing priorities in a cross-functional environment.
• Experience in a B2C, omni-channel retail environment preferred.
• Strong understanding of eCommerce customer journeys and online shopping best practices.
• Exceptional attention to detail, organizational skills, and ability to manage multiple priorities.
• Excellent communication and collaboration skills with the ability to influence and build relationships across teams.
• Proficiency with Microsoft Office applications and digital business tools.

#prAna

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf.

If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

Hiring Range: $95,360 - $139,964*Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience ,and internal equity

• Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
• Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [e-mail] with the Subject: Applicant Assistance Requested.