E-Commerce Analytics Lead - Growth & Conversion

Trulieve; Clearwater (FL); On-site; USD 85,000 - 115,000; Full time

Job summary

Trulieve is seeking a Senior Analyst, E-Commerce to own analytics and the customer journey for trulieve.com and the mobile app. You will turn behavioral and transactional data into insights that drive conversion, engagement, and retention, and set measurement standards across Content, Merchandising, Marketing, and Creative.

You will partner with Data, CRM, Digital Experience, and IT to ensure tagging, data quality, and governance while delivering actionable leadership-ready insights across

Qualifications

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or related field.
• Minimum 4–5 years of eCommerce, digital, web, or product analytics experience.
• Proficiency with web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel.
• Experience building dashboards and reports in Power BI, Tableau, or a similar tool.
• Working knowledge of experimentation methods (A/B and multivariate testing) and funnel and clickstream analysis.
• Preferred: Snowflake, customer data platforms, tag management (GTM), and mobile app analytics.
• Preferred: Experience in retail, healthcare, or other highly regulated industries; familiarity with loyalty data.
• Strong analytical skills and the ability to explain data and recommendations clearly to non-technical partners.
• Detail-oriented with excellent problem-solving skills.
• Effective communication, collaboration, and organizational skills.

Responsibilities

• Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports.
• Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase to quantify drop-off and revenue impact.
• Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate test design, and measure and report results.
• Report on the performance of campaigns, promotions, product launches, and Trulieve Rewards against baselines, by market and channel.
• Analyze product, category, onsite search and traffic source performance to inform merchandising, content, and marketing calendar priorities.
• Partner with Customer Data & Analytics, CRM, Digital Experience, and IT to maintain tagging, data quality, and governance, and present insights to leadership.

Skills

Analytics

GA4/Adobe Analytics

SQL

Excel

A/B testing

Funnel analysis

Clickstream analysis

Customer journey

Communication

Education

Bachelor's degree in Analytics/Marketing/Business/Statistics/Economics or related field

Tools

Power BI

Tableau

Snowflake

GTM

Job description

Trulieve is seeking a Senior Analyst, E-Commerce to own analytics and the customer journey for trulieve.com and the mobile app. You will turn behavioral and transactional data into insights that drive conversion, engagement, and retention, and set measurement standards across Content, Merchandising, Marketing, and Creative.

You will partner with Data, CRM, Digital Experience, and IT to ensure tagging, data quality, and governance while delivering actionable leadership-ready insights across