Senior Earned Media Strategy Lead – Pop Culture PR

Weber Shandwick; Chicago (IL); On-site; USD 81,000 - 98,000; Full time

Job summary

Weber Shandwick, based in Chicago, seeks a Senior Manager of Earned Media Strategy to drive campaigns for iconic brands. You will craft compelling stories, secure high‑impact media coverage, and lead cross‑functional teams to shape the cultural conversation around consumer favorites like M&M’S, SNICKERS, and TWIX.

You will partner with clients, manage events, and mentor junior staff while shaping strategy, KPIs, and day‑to‑day media outreach in a fast-paced, culture‑driven environment.

Qualifications

• 5–7 years of public relations experience, with a passion for pop culture, sports, and consumer brands.
• Strong existing relationships with media and influencers across traditional media, podcasts, and digital platforms.
• Ability to craft compelling story angles and integrated media plans; optimize campaigns in real time.
• Proven leadership and collaboration skills; manages complex projects and cross‑partner communication.
• Energetic, enthusiastic, and results‑driven with a passion for storytelling.

Responsibilities

• Be a Culture Shaper: develop and execute earned media campaigns that place brands at the center of culture.
• Master the Media Game: draft pitches and build relationships with journalists, podcasters, and bloggers to secure coverage.
• Become a Trusted Partner: act as day‑to‑day client contact, provide strategic counsel and manage event logistics.
• Fuel Our Creative Engine: contribute ideas, develop KPIs, and share wins with the team.
• Mentor and Lead: guide junior staff and foster collaboration.

Skills

Public relations

Media relations

Strategic thinking

Creative thinking

Leadership

Job description

Weber Shandwick, based in Chicago, seeks a Senior Manager of Earned Media Strategy to drive campaigns for iconic brands. You will craft compelling stories, secure high‑impact media coverage, and lead cross‑functional teams to shape the cultural conversation around consumer favorites like M&M’S, SNICKERS, and TWIX.

You will partner with clients, manage events, and mentor junior staff while shaping strategy, KPIs, and day‑to‑day media outreach in a fast-paced, culture‑driven environment.