Senior Manager, Earned Media Strategy — Culture & Brands

The Business of HLTH Podcast; Chicago (IL); On-site; USD 81,000 - 98,000; Full time

Job summary

Weber Shandwick in Chicago is seeking a Senior Manager to lead earned media strategy for consumer brands. You’ll drive culture-driven campaigns, craft engaging pitches, and build strong media relationships to secure high-impact coverage.

You will guide senior-level client work, mentor junior staff, and contribute creative ideas with measurable KPIs, delivering results that resonate across traditional and social media.

Qualifications

• 5-7 years of public relations experience focused on consumer brands and pop culture.
• Strong media relations with journalists, podcasters, and influencers across traditional and digital channels.
• Ability to craft compelling story angles and integrated media plans.
• Proven leadership and collaboration skills to guide teams and partners.
• Passion for creative, cultural moments that drive engagement and results.

Responsibilities

• Be a Culture Shaper: develop and execute earned media campaigns that place brands at the center of culture.
• Master the Media Game: secure high-impact coverage through relationships with top-tier outlets and creators.
• Become a Trusted Partner: act as day-to-day client contact with strategic counsel and program management.
• Fuel Our Creative Engine: contribute fresh ideas and KPIs to prove impact and celebrate wins.
• Mentor and Lead: coach junior staff and foster a collaborative team environment.

Skills

Media relations

Strategic thinking

Leadership

Storytelling

Culture communication

Job description

Weber Shandwick in Chicago is seeking a Senior Manager to lead earned media strategy for consumer brands. You’ll drive culture-driven campaigns, craft engaging pitches, and build strong media relationships to secure high-impact coverage.

You will guide senior-level client work, mentor junior staff, and contribute creative ideas with measurable KPIs, delivering results that resonate across traditional and social media.