Earned Media Strategy Lead - Senior Manager

Golin Ketchum; Chicago (IL); On-site; USD 80,000 - 100,000; Full time

Job summary

Golin Ketchum in Chicago is seeking a digital-savvy Senior Manager, Media Relations for our Corporate Affairs practice to drive media strategy and execution that keeps our clients relevant with top business, financial, technology and trade publications.

You’ll build strong relationships with key outlets, transform milestones into compelling stories, position executives as credible experts, and lead earned media campaigns across traditional, online and social channels while coordinating with

Qualifications

• 5-7 years of PR or journalism experience, preferably in financial services, professional services or tech.
• Strong leadership with experience managing diverse teams.
• Experience building relationships with financial, business and tech media.
• Proven ability to secure coverage across traditional, online and social media.
• Excellent writing, communication and editorial skills.
• Demonstrated client management and account leadership.
• Experience developing and executing media relations strategies through launch cycles.
• Familiarity with plans, messaging, press releases, and FAQs.

Responsibilities

• Support media strategy and execution in campaigns and initiatives.
• Develop earned media plans and ideas with account teams.
• Pitch stories to top tier outlets to obtain coverage.
• Develop relationships with producers, reporters and contributors at top publications.
• Draft media relations materials and content for pitches and reports.
• Lead teams in delivering effective earned media campaigns.
• Provide strategic counsel to clients and teams on media matters.
• Book press tours and briefings; coordinate virtual meetings.
• Monitor industry trends and translate learnings into actions.
• Prepare media updates for client meetings and calls.

Skills

Leadership

Media relations

Writing

Client management

Strategic thinking

Relationship building

Editorial skills

MS Office

Media strategy

Tools

MS Office Suite

Media monitoring tools

Job description

Golin Ketchum in Chicago is seeking a digital-savvy Senior Manager, Media Relations for our Corporate Affairs practice to drive media strategy and execution that keeps our clients relevant with top business, financial, technology and trade publications.

You’ll build strong relationships with key outlets, transform milestones into compelling stories, position executives as credible experts, and lead earned media campaigns across traditional, online and social channels while coordinating with