Brand PR Director: Earned-First Growth Leader

Mars; Chicago (IL); On-site; USD 154,000 - 211,000; Full time

Job summary

Mars is seeking a Brand PR Director for Snacking North America to lead earned-first communications for iconic brands such as M&M’S, SNICKERS, SKITTLES and EXTRA. The role drives media strategy, partnerships and executive visibility across Marketing, Digital, Legal and Corporate Affairs to protect and grow brand equity.

The candidate will oversee breakthrough earned media programs, manage agency partners, and mentor a high-performing team to deliver culturally resonant campaigns aligned with

Qualifications

• Bachelor’s degree in communications, marketing, journalism or associated profession is required, or the equivalent combination of education, training and experience.
• 10+ years of strong communications and leadership capabilities for consumer-facing brands, with a proven track record of delivering earned-first, integrated communications strategies that outperform KPIs.
• Understanding of and experience in developing reputation-driving strategies and programs tied to consumer brands.

Responsibilities

• Drive the strategic direction and execution of brand PR, sponsorships, and earned-first communications that support Confectionary’s growth ambitions.
• Identify cultural conversations, media moments, and relevant voices to increase brand awareness and relevancy with today’s consumers.
• Unify external brand communications, including earned media, key brand moments, and portfolio wide campaigns.
• Ensure consistent brand messaging across consumer, corporate, and Associate-facing platforms.
• Develop and maintain messaging architecture for confectionary brands, including core narratives, tone-of-voice, and proof points.
• Serve as the earned media expert across the brands’ integrated agency teams (IAT) and internal cross-functional forums.

Skills

Media relations

Strategic leadership

Brand storytelling

Executive communications

Influencer partnerships

Education

Bachelor's degree in communications

Tools

Cision

Meltwater

Job description

Mars is seeking a Brand PR Director for Snacking North America to lead earned-first communications for iconic brands such as M&M’S, SNICKERS, SKITTLES and EXTRA. The role drives media strategy, partnerships and executive visibility across Marketing, Digital, Legal and Corporate Affairs to protect and grow brand equity.

The candidate will oversee breakthrough earned media programs, manage agency partners, and mentor a high-performing team to deliver culturally resonant campaigns aligned with