Brand PR Director: Earned-First Growth Leader

mars; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Mars Snacking North America is seeking a Brand PR Director to lead earned-first communications for its confectionery brands across the region, including M&M'S, SNICKERS, SKITTLES, and EXTRA. You will drive strategy, partnerships, storytelling, and executive visibility to elevate brand presence and reputation.

As a senior leader, you will mentor teams, manage agency partners, and oversee a $15M+ annual communications budget, ensuring consistent messaging and cross-functional alignment with

Qualifications

• Bachelor's degree in communications, marketing, journalism or associated profession is required, or the equivalent combination of education, training and experience.
• 10+ years of strong communications and leadership capabilities for consumer-facing brands, with a proven track record of delivering earned-first, integrated communications strategies that outperform KPIs.

Responsibilities

• Drive the strategic direction and execution of brand PR, sponsorships, and earned-first communications that support Confectionary's growth ambitions.
• Identify cultural conversations, media moments, and relevant voices to increase brand awareness and relevancy with today's consumers.
• Unify external brand communications, including earned media, key brand moments, and portfolio wide campaigns.
• Ensure consistent brand messaging across consumer, corporate, and Associate-facing platforms.
• Develop and maintain messaging architecture for confectionary brands, including core narratives, tone-of-voice, and proof points.
• Serve as the earned media expert across the brands' integrated agency teams (IAT) and internal cross-functional forums.

Skills

Leadership

Earned-first PR

Brand communications

Agency management

Cross-brand leadership

Influence without authority

Digital media

Retail & paid media

Travel

Education

Bachelor's degree in communications/marketing/journalism

Job description

Mars Snacking North America is seeking a Brand PR Director to lead earned-first communications for its confectionery brands across the region, including M&M'S, SNICKERS, SKITTLES, and EXTRA. You will drive strategy, partnerships, storytelling, and executive visibility to elevate brand presence and reputation.

As a senior leader, you will mentor teams, manage agency partners, and oversee a $15M+ annual communications budget, ensuring consistent messaging and cross-functional alignment with