Manager, Social & New Media

Altria Client Services LLC in; Richmond (VA); Hybrid; USD 120,000 - 173,000; Full time

Benefits offered by this job

Hybrid work model

Paid time off

Paid holidays

Floating holidays

401(k) matching

Deferred profit sharing

Professional development stipends

Medical, dental, and vision coverage

Parental leave

Volunteer days

Job summary

Altria's Corporate Communications team is seeking a Manager, Social & New Media to lead channel strategy, governance, and performance across Altria's corporate social media and emerging communications ecosystem.

You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities through data-driven insights and cross-functional collaboration.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 7+ years of experience in social media, digital communications, or corporate communications.
• Experience developing and managing social media strategies across LinkedIn, X, Facebook, and emerging channels.
• Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
• Experience partnering with content creators, agencies, digital media partners, or platform providers.
• Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
• Experience analyzing channel performance and translating insights into actionable recommendations.

Responsibilities

• Coordinate the enterprise communications calendar, providing visibility into audience impacts, channel utilization, timing, and cross-functional dependencies.
• Facilitate sequencing across communications teams to avoid conflicts and optimize timing of enterprise communications.
• Coordinate brief-in, triage, routing, engaging partners to clarify requests and elevate prioritization or resource needs.
• Execute and improve measurement systems, dashboards, reporting, and analytics that assess communications effectiveness and progress against enterprise goals.
• Support communications technology, including media monitoring, Adobe tools, reporting systems, and related operational infrastructure.
• Maintain the Corporate Communications budget and support coordination with vendors, technology partners, and business stakeholders.

Skills

Social media strategy

Stakeholder engagement

Analytics & reporting

Budget management

Cross-functional collaboration

Executive social media

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or related field

Tools

LinkedIn

X / Twitter

Facebook

Adobe communications tools

Job description

Manager, Social & New Media (Finance)

Together We Innovate. Together We Change.

How do you engage stakeholders in a world where platforms, audiences, and behaviors are constantly changing? Join Altria's Corporate Communications team and help shape the strategies, channels, and digital experiences that connect our enterprise narrative with the audiences who matter most.

We are currently seeking a Manager, Social & New Media to join our Corporate Communications team in Richmond, VA or we are open to remote work arrangements.

You will lead channel strategy, governance, and performance across Altria's corporate social media and emerging communications ecosystem. You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities.

What you will be doing:

• Coordinate the enterprise communications calendar, providing visibility into audience impacts, channel utilization, timing, and cross-functional dependencies.
• Facilitate sequencing across communications teams to avoid conflicts, improve coordination, and optimize the timing of enterprise communications.
• Coordinate communications brief-in, triage, and routing, engaging partners to clarify requests and elevate prioritization or resource needs.
• Execute and improve measurement systems, dashboards, reporting, and analytics that assess communications effectiveness and progress against enterprise goals.
• Support communications technology, including media monitoring, Adobe communications tools, reporting systems, and related operational infrastructure.
• Maintain the Corporate Communications budget and support effective coordination with vendors, technology partners, and business stakeholders.

We want you to have:

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.
• 7+ years of experience in social media, digital communications, digital marketing, public relations, corporate communications or related field.
• Experience developing and managing social media strategies across LinkedIn, X, Facebook, and other social media and emerging channels.
• Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
• Experience partnering with content creators, agencies, digital media partners, or platform providers.
• Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
• Experience analyzing channel performance and audience behavior, then translating insights into actionable recommendations.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

Why You'll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported - both at work and in life. Here's what you'll find here:

• Work where connection and flexibility meet - enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays. Our hybrid approach empowers you to stay connected, collaborate with colleagues, and manage your schedule in a way that works best for you.
• Own your time - start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
• A place where you belong - where your ideas are welcomed, your growth is encouraged, and your impact is real.
• Get recognized for your work - annual merit increases and performance bonus.
• A future you can count on - 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary.
• Help with your goals - get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
• Support for what matters most - comprehensive medical, dental, and vision coverage for you and your family.
• Celebrating your milestones - paid parental and bonding leave for life's biggest moments.
• Wellness that goes beyond work - programs that care for your whole well-being at whatever stage you are in your life.
• A culture that gives back - paid volunteer days and a shared commitment to making a difference.

At Altria, we offer more than benefits - we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.