Finance Social & New Media Manager

Altria Client Services LLC in; Richmond (VA); Hybrid; USD 120,000 - 173,000; Full time

Benefits offered by this job

Hybrid work model

Paid time off

Paid holidays

Floating holidays

401(k) matching

Deferred profit sharing

Professional development stipends

Medical, dental, and vision coverage

Parental leave

Volunteer days

Job summary

Altria's Corporate Communications team is seeking a Manager, Social & New Media to lead channel strategy, governance, and performance across Altria's corporate social media and emerging communications ecosystem.

You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities through data-driven insights and cross-functional collaboration.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 7+ years of experience in social media, digital communications, or corporate communications.
• Experience developing and managing social media strategies across LinkedIn, X, Facebook, and emerging channels.
• Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
• Experience partnering with content creators, agencies, digital media partners, or platform providers.
• Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
• Experience analyzing channel performance and translating insights into actionable recommendations.

Responsibilities

• Coordinate the enterprise communications calendar, providing visibility into audience impacts, channel utilization, timing, and cross-functional dependencies.
• Facilitate sequencing across communications teams to avoid conflicts and optimize timing of enterprise communications.
• Coordinate brief-in, triage, routing, engaging partners to clarify requests and elevate prioritization or resource needs.
• Execute and improve measurement systems, dashboards, reporting, and analytics that assess communications effectiveness and progress against enterprise goals.
• Support communications technology, including media monitoring, Adobe tools, reporting systems, and related operational infrastructure.
• Maintain the Corporate Communications budget and support coordination with vendors, technology partners, and business stakeholders.

Skills

Social media strategy

Stakeholder engagement

Analytics & reporting

Budget management

Cross-functional collaboration

Executive social media

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or related field

Tools

LinkedIn

X / Twitter

Facebook

Adobe communications tools

Job description

Altria's Corporate Communications team is seeking a Manager, Social & New Media to lead channel strategy, governance, and performance across Altria's corporate social media and emerging communications ecosystem.

You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities through data-driven insights and cross-functional collaboration.