Senior E-Commerce Specialist

Proppel Pty Ltd.; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

15 days paid time off

US holidays

Contractor-friendly terms

Job summary

Proppel Pty Ltd. is recruiting on behalf of a fast-growing US-based sports and recreation brand for a senior E-commerce Specialist to own its DTC website, revenue, and digital growth strategy.

This is a fully autonomous, ownership-driven role where you set the roadmap and are accountable for hitting monthly targets, not just executing tasks. You will lead e-commerce strategy, manage budgets and margins, and drive AI-enabled discovery and organic search across global markets.

Qualifications

• 5+ years of e-commerce experience with revenue ownership.
• Hands-on with Shopify, Google Merchant Center, GA4.
• Experience with Semrush or Ahrefs; AI-visibility tools.

Responsibilities

• Own the e-commerce strategy for the DTC website to drive revenue.
• Manage the DTC budget and margins; oversee international markets.
• Partner with paid media agency on strategy and campaigns.
• Drive organic visibility on Google, AI-driven platforms, and social search.
• Own post-click experience: speed, UX, checkout, promotions.
• Collaborate with Marketing, Content, Demand Planning, and Operations.

Skills

E-commerce strategy

P&L accountability

Cross-functional

Independent work

AI-aware

Digital marketing

Tools

Shopify

Google Merchant Center

GA4

Google Search Console

Semrush

Ahrefs

NetSuite

CRO tools

Job description

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A fast-growing US-based sports and recreation brand is looking for a senior E-commerce Specialist to fully own its direct-to-consumer website, revenue, and digital growth strategy. This is a full-ownership role for someone who thrives on autonomy, sets their own roadmap, and is accountable for hitting the monthly number, not just executing tasks handed to them.

What You'll Be Doing

• Own the overall e-commerce strategy for the company's DTC website, driving revenue growth and operational efficiency.
• Manage the DTC budget and hit margin targets set by Finance, including ownership of the brand's European and other international (non-Amazon) markets.
• Partner with the paid media agency on strategy, creative briefs, budget, and performance, aligning campaigns with promotions and launches.
• Drive organic visibility across traditional search (Google) and AI-driven platforms (ChatGPT, Perplexity) as well as social search (TikTok, YouTube).
• Own the full post-click experience (page speed, UX, checkout), site compliance, promotions, and the promotional calendar.
• Collaborate cross-functionally with Marketing, Content, Demand Planning, and Operations to keep inventory, campaigns, and site changes aligned.

Requirements

• 5+ years of e-commerce experience with a track record of owning revenue and P&L-adjacent accountability for a DTC channel.
• Hands-on expertise with Shopify, Google Merchant Center, Google Search Console, and GA4.
• Experience with an SEO platform (such as Semrush or Ahrefs) and comfort using AI-visibility or citation tracking tools.
• Working knowledge of CRO/testing tools and enough fluency in NetSuite to ensure Shopify changes reconcile correctly.
• Strong cross-functional collaboration skills, with the ability to work independently across internal teams and outside agencies.
• A curious, current mindset on how digital discovery is evolving, including AI-search and answer-engine optimization.

Nice to Have

• Familiarity with structured data and schema markup tools.
• Experience with platforms beyond Shopify, such as WooCommerce.
• Basic HTML/CSS skills for making small on-page tweaks independently.
• 15 days of Paid Time Off + US Holidays.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.