Paid Social Strategist

Proppel Inc.; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

15 days paid time off

Major US holidays

Unlimited sick days

Health, dental, and vision insurance

401K with employer match

Job summary

Proppel Inc. is seeking a Paid Social Strategist to own performance across high-value accounts for a boutique US-based marketing agency.

This contractor role focuses on building and optimizing large-scale campaigns across Meta, TikTok, YouTube, and more, turning data into growth. You’ll analyze data, create dashboards and reports, manage client relationships, and align campaigns with brand strategy while adapting to industry trends.

Qualifications

• 3 to 5 years of paid social performance marketing experience.
• Hands-on experience running and optimizing campaigns in Meta Ads Manager.
• Strong understanding of e-commerce KPIs and growth levers.
• Experience building dashboards and client reports.

Responsibilities

• Build and execute paid social strategies aligned with client goals and budgets.
• Plan, launch, and optimize campaigns on Meta, TikTok, YouTube to maximize ROI.
• Analyze large data sets to identify winning campaigns and insights.
• Own client relationships, presenting performance in meetings and monthly reports.
• Create real-time dashboards and custom client reports.
• Collaborate with paid search, creative, and strategy teams to stay ahead of trends.

Skills

Paid social advertising

Meta Ads Manager

Data analysis

Client management

Dashboards & reporting

Communication

Tools

Meta Ads Manager

Google Data Studio

Excel

Job description

Posted on 29 September 26 by Paola Carvajalino

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

We're partnering with a boutique US-based marketing agency that helps DTC brands grow by pairing high-impact creative with a strategy built to scale. They're looking for a Paid Social Strategist who can own performance across multiple high-value accounts and turn data into real growth.

What You’ll Be Doing

• Build and execute paid social strategies aligned with each client's marketing goals, managing budgets smartly and helping profitable accounts scale.
• Plan, launch, and optimize large-scale campaigns on Meta, TikTok, YouTube, and other paid social platforms to maximize ROI.
• Analyze large data sets to find which campaigns and creatives are driving results, then make data-backed decisions to improve KPIs.
• Own client relationships, presenting performance and strategy adjustments in routine meetings and monthly reports.
• Build real-time dashboards and custom reports that make weekly reporting faster and clearer.
• Partner with paid search, creative, and strategy teams to keep every campaign aligned with the brand, while staying ahead of industry trends, new tools, and competitor moves.

Requirements

• 3 to 5 years of experience in paid social performance marketing.
• Hands-on experience running and optimizing campaigns in Meta Ads Manager.
• Strong understanding of e-commerce KPIs and financial growth levers, as well as lead gen and appointment-based business metrics.
• Experience building dashboards and custom reports for clients.
• Excellent communication skills and a track record of turning performance data into clear, actionable insights.
• Comfort managing multiple high-value accounts in a fast-paced, results-driven environment.

Nice to Have

• Experience working alongside paid search and creative teams on integrated, cross-channel campaigns.
• Background in an agency setting, managing multiple client accounts at once.
• 15 days of Paid Time Off + all major US holidays + unlimited sick days.
• Healthcare, dental, and vision insurance.
• 401K with employer match.
• CST working hours, with flexibility around pre-scheduled events and absences.
• Annual raises based on performance.
• 10% commission on the first year of billings for all new clients brought into the agency.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.