E-Commerce Director

Encore Technologies

Northern (KY)

Hybrid

USD 150,000 - 190,000

Full time

14 days+

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Benefits offered by this job

3 weeks PTO

401(k) match

Health insurance

Dental & Vision coverage

Life & Disability insurance

Job summary

Cheers, the leading alcohol supplement brand in the USA, seeks an E‑Commerce Director to own CRO strategy and Shopify platform execution. You will lead conversion-focused initiatives, guide platform roadmap decisions, and manage cross-functional teams to grow revenue while ensuring operational excellence.

Responsibilities include structured CRO roadmaps, site testing, and analytics. You’ll oversee Shopify management, promotions, migrations, and agency partnerships, driving measurable

Qualifications

4–7 years of Shopify e-commerce experience for DTC brands.
Strong, hands-on CRO experience with a track record of running structured tests.
Deep knowledge of the DTC ecommerce ecosystem and Shopify apps (e.g., ReCharge, AfterSell, Rebuy).
Ability to brief designers and developers with clear mock‑ups and specs.
Comfortable managing agencies and holding them accountable for performance.
Data‑driven: GA4, Triple Whale, Northbeam, PostHog, heatmapping tools, and retention platforms.
Comfortable owning both strategy and execution in a lean, fast‑moving environment.
Strong cross‑functional communicator with design, paid media, and ops teams.

Responsibilities

Own a structured CRO roadmap with tests across PDPs, checkout, bundles, offers, upsells, and UX.
Research competitors to identify high-performing funnels and UX patterns.
Brief designers and web dev on mock-ups and A/B variants.
Analyze ad performance and translate winning angles to landing pages and on-site experiences.
Manage day-to-day Shopify tasks: product pages, templates, merchandising, apps, QA.
Coordinate with external web dev agency for custom builds beyond drag-and-drop.
Support Shopify migration and go-live with migration agency.
Produce analytics on CVR, AOV, bounce, checkout progression, and subscription metrics.

Skills

Shopify CRO

Shopify experience

Data-driven

GA4 familiarity

Cross-functional collaboration

Tools

GA4

Triple Whale

Northbeam

PostHog

Heatmapping tools

Job description

Posted on 04 August 26 by Angelly Ramirez

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

Cheers, the #1 Alcohol Supplement Brand in the USA, is on a mission to create a billion better mornings by 2035. They are hiring a fully remote E-Commerce Director to lead the strategic vision and execution of their Shopify-powered e-commerce platform. You'll own conversion rate optimization strategy, guide platform roadmap decisions, and lead cross-functional teams to drive revenue growth while maintaining operational excellence. This is a high-impact strategic role where your expertise in both Shopify management and conversion optimization will directly influence company growth and profitability.

What This Person Will Own

Conversion Rate Optimization & Site Testing

Own and manage a structured CRO roadmap, prioritizing tests across PDPs, checkout flows, bundles, offers, upsells, subscription UX, and merchandising logic.
Research competitors and market leaders to identify high-performing funnels, landing page formats, offers, and UX patterns to adapt and test for Cheers.
Brief designers and web dev agency on mock-ups, landing page builds, and A/B test variants.
Analyze ad performance and translate winning creative angles into corresponding landing pages and on-site experiences.

Shopify Management & Site Operations

Day-to-day Shopify management: product pages, templates, merchandising, app integrations, and QA.
Own execution of site-side promotional events (sales, seasonal campaigns, offer changes).
Coordinate with an external web dev agency for custom builds and technical projects that exceed drag-and-drop scope.
Support the Shopify migration currently in progress, working with the migration agency through go-live.

Analytics & Reporting

Report on conversion, AOV, bounce, checkout progression, subscription conversion, and e-commerce KPIs.
Use tools like GA4, Triple Whale, Northbeam, PostHog, and heatmapping platforms to surface insights and prioritize tests.

Lifecycle Strategy & Agency Management (Nice to Have)

Manage the email/SMS agency relationship: reviewing strategy, giving feedback, and ensuring performance against LTV, retention, and revenue goals.
Understand key lifecycle metrics (CVR, LTV, AOV, retention, subscription conversion) well enough to direct and evaluate execution.
Help scope and hire a Lifecycle Specialist (Email/SMS) to bring this function in-house over time, then manage that person directly.

Amazon (Nice to Have)

Apply learnings from Shopify CRO to Amazon listing improvements and product page presentation.
Amazon media buying is handled externally; this role does not own PPC.

What Success Looks Like

A living, prioritized testing roadmap with clear revenue hypotheses.
Faster site launches with fewer internal dependencies.
Stronger product page and landing page conversion, informed by market research and competitor intelligence.
Improved coordination between growth, design, and technical execution.

Must-Have Profile

4–7 years of experience in Shopify e-commerce for DTC brands.
Strong, hands-on CRO experience, not just familiarity, but a clear track record of running structured tests and improving conversion.
Deep knowledge of the DTC ecommerce ecosystem: knows which brands are doing CRO well, which Shopify apps solve specific problems (e.g., ReCharge, AfterSell, Rebuy), and can speak fluently about what’s working in the market.
Able to brief designers and developers with clear mock‑ups and specs, no coding required, but must be able to translate a vision into a build‑ready brief.
Comfortable managing agencies and holding them accountable for performance.
Data‑driven: proficient with GA4, Triple Whale, Northbeam, PostHog, heatmapping tools, and retention platforms.
Comfortable owning both strategy and execution in a lean, fast‑moving environment.
Strong cross‑functional communicator, can work fluidly with design, paid media, and ops teams.

Nice to Have

Proven ability to manage email/SMS agencies proactively and drive measurable lifecycle improvements.
Experience building and scaling a lifecycle function from agency‑managed to in‑house.
Background overseeing email/SMS hire recruitment and team building within e‑commerce functions.
Experience managing or mentoring a junior hire, specialist, or agency team.
Light no‑code or front‑end ability (e.g., Shopify theme edits, landing page builders like Replo or Shogun).
Amazon listing and conversion experience.

Compensation is based on experience level and depth of CRO and lifecycle expertise. Top-of-range for candidates who bring both a strong Shopify/CRO track record and demonstrated lifecycle/email oversight experience.

Real opportunities to grow within the company and expand your scope over time.

Collaborative team culture with big ambitions and a fun, high-energy spirit.

3 weeks of Paid Time Off.

401(k): Traditional & Roth with company match of up to 6% of employee contributions.

Subsidized health insurance premiums for employee + plans to add family members (not subsidized by the company).

Dental & Vision insurance: 100% employee premiums covered + can add family members (not subsidized by the company).

Group Life, AD&D, Short-Term Disability, Long-Term Disability, Voluntary Accident & Voluntary Critical Illness: policies offered; employee covers 100% of premiums.

Job Information

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Sector

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