Media Buyer / Paid Media

Proppel Pty Ltd.; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work possible

Paid Time Off 10 days + US Holidays

Descripción de la vacante

Proppel is seeking a hands-on Media Buyer for a US-based supplement brand. You’ll own paid media across Meta, Google, TikTok, and AppLovin, driving budget decisions and creative testing.

You will scale from $500K to $2M+/month while maintaining CAC, MER, and ROAS targets. You’ll work with the CMO and finance to forecast spend and optimize performance across channels.

Formación

• 5+ years of hands-on paid media buying or growth marketing experience.
• Proven track record scaling a consumer brand from roughly $500K/month to $5M+/month in paid spend.
• Deep expertise in Meta Ads Manager and strong Google Ads skills.
• Solid understanding of attribution, incrementality, and the limits of platform-reported ROAS.
• Strong Shopify and DTC ecommerce experience, plus Triple Whale or similar measurement tools.
• Sharp analytical and creative instincts for diagnosing why performance moves.

Responsabilidades

• Own daily media buying and optimization across Meta, Google, TikTok, and AppLovin, with budget, structure, bidding, and creative decisions.
• Scale spend aggressively while maintaining CAC, MER, ROAS, and contribution targets.
• Own campaign architecture on Meta and Google (Search, Shopping, Performance Max, branded and non-branded), testing audiences and structures.
• Work with AI-driven platform automation, signaling data and creative diversity, and know when to override it.
• Partner with creative, influencer, and brand teams to translate performance data into briefs and a testing roadmap.
• Analyze performance daily by SKU, campaign, creative, landing page, and cohort; assist forecasts and spend plans with CMO and finance.

Conocimientos

Meta Ads Manager

Google Ads

Shopify

DTC Ecommerce

Analytics

Herramientas

Triple Whale

Facebook Ads Manager

Descripción del empleo

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A fast-growing US-based supplement brand is building a new category in health and wellness through biomimetic science, developing proprietary, clinically studied molecules designed to work with the body's own biological pathways. They're looking for a hands-on Media Buyer to own paid acquisition as they scale spend from roughly $500K/month to $2M+/month. Reporting to the Chief Marketing Officer, you'll have real budgets, real accountability, and the autonomy to build the acquisition engine behind their next stage of growth.

What You'll Be Doing

• Own daily media buying and optimization across Meta (the primary channel), Google, TikTok, and AppLovin, making active calls on budget, structure, bidding, and creative.
• Scale spend aggressively while holding disciplined CAC, MER, ROAS, and contribution targets, and recognize when spend is hitting diminishing returns.
• Own campaign architecture on Meta and Google (Search, Shopping, Performance Max, branded and non-branded), continually testing audiences, structures, and new platform capabilities.
• Work with AI-driven platform automation by feeding it the right signals, data, and creative diversity, while knowing when to challenge or override it.
• Partner with creative, influencer, and brand teams to turn performance data into briefs, build a creative testing roadmap, and flag fatigue early.
• Analyze performance daily by SKU, campaign, creative, landing page, and cohort, and work with the CMO and finance team on forecasts and spend plans.

Requirements

• 5+ years of hands-on paid media buying or growth marketing experience.
• A proven track record personally scaling a consumer brand from around $500K/month to $5M+/month in paid spend.
• Deep, hands-on expertise in Meta Ads Manager (essential) and strong Google Ads skills.
• A solid understanding of attribution, incrementality, and the limits of platform-reported ROAS.
• Strong Shopify and DTC ecommerce experience, plus Triple Whale or similar measurement tools.
• Sharp analytical and creative instincts (you diagnose why performance moved and know what makes paid social content convert).

Nice to Have

• Supplement, wellness, or consumer health experience, including an understanding of claims and compliance.
• Experience with creator, UGC, and whitelisted advertising.
• Hands-on experience scaling on TikTok and AppLovin.
• Work directly with the CMO with significant autonomy.
• 10 days of Paid Time Off + US Holidays.

Notes

• *You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
• *We consider candidates from all around LATAM.
• *If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.