Jr Creative Strategist

Proppel Pty Ltd.; United States; Remote; USD 34,000 - 55,000; Full time

Benefits offered by this job

Contractor position

Job summary

Proppel Pty Ltd. is seeking a Junior Creative Strategist on a contractor basis to support the development of static and video ads for multiple DTC brands.

You will research brands, audiences and competitors, then craft briefs with hooks, headlines and scripts to guide designers and editors. You will collaborate with project managers, designers and creators across US, Canada and Latin America, ensuring briefs stay accurate and production moves smoothly from concept to delivery.

Qualifications

• Clear written English with ability to explain ideas precisely.
• Genuine interest in advertising, ecommerce, consumer psychology and social media.
• Sharp creative instincts and ability to spot why an ad or hook works.
• Excellent attention to detail and strong research skills.
• Ability to juggle multiple brands, briefs and deadlines with follow-through.
• Comfort using Slack, Airtable and Google Drive.

Responsibilities

• Research brands, competitors, customer reviews and winning ads to uncover creative opportunities.
• Turn research and performance learnings into concepts with angle, audience and format.
• Write briefs for static ads, video ads, UGC and founder-led content, including hooks, headlines and CTAs.
• Gather and organize product, lifestyle and UGC assets; keep briefs accurate in Airtable.
• Collaborate with designers, editors, creators and PMs to move production forward.
• Revise briefs based on client feedback and ad performance; flag blockers early.

Skills

Written English

Advertising interest

Creative instincts

Attention to detail

Research skills

Multi-brand juggling

Slack

Airtable

Google Drive

Tools

Slack

Airtable

Google Drive

Job description

Location: Brazil, Colombia, Argentina, and Mexico

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

We're partnering with a performance marketing agency that helps e-commerce brands grow through paid social, creative strategy, and conversion-focused content. Their creative strategists turn customer insight, ad research, and performance data into clear briefs that designers, editors, and creators bring to life as winning ads. They're looking for a curious, organized, and commercially minded Junior Creative Strategist to support static and video ad development across multiple DTC brands.

What You'll Be Doing

• Research brands, competitors, customer reviews, and winning ads to uncover fresh creative opportunities.
• Turn research and performance learnings into clear concepts with a defined angle, audience, awareness stage, and format.
• Write detailed briefs for static ads, video ads, UGC, and founder-led content, including hooks, headlines, scripts, shot lists, and CTAs.
• Gather and organize the right product, lifestyle, and UGC assets, and keep every brief accurate and up to date in Airtable.
• Work closely with designers, editors, creators, and project managers to answer questions, review first drafts, and keep production moving.
• Revise briefs based on client feedback, internal QA, and ad performance, flagging blockers early.

Requirements

• Strong written English and the ability to explain an idea clearly and specifically.
• Genuine interest in advertising, e-commerce, consumer psychology, and social media.
• Sharp creative instincts and the ability to spot why an ad or hook works.
• Excellent attention to detail and strong research skills.
• The ability to juggle multiple brands, briefs, and deadlines with reliable follow-through.
• Comfort working in tools like Slack, Airtable, and Google Drive.

Nice to Have

• Experience in a creative agency, e-commerce brand or paid-social environment.
• Experience writing ad copy, video scripts, UGC briefs or creative briefs.
• Familiarity with Meta or TikTok advertising, direct-response creative, and concepts like hooks, angles, and awareness stages.
• A portfolio of ads, scripts, briefs or copy, plus experience with ad libraries or AI research tools.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from Brazil, Colombia, Argentina, and Mexico.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.