Senior E-Commerce Manager: Paid Social (Performance Marketing)
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Job summary
DNAM Brands is seeking a highly analytical Senior E‑Commerce Manager to own the day‑to‑day Shopify Plus operations and optimize the customer journey across our portfolio of brands. You will drive merchandising, campaigns, and revenue growth by leveraging data and cross‑functional collaboration.
The role reports to the Director of E‑Commerce and requires hands‑on leadership in a fast‑moving direct‑to‑consumer environment, with a focus on scalable digital commerce growth and performance marketing
Qualifications
- Bachelor’s degree in business, marketing, e‑commerce or related field.
- 5+ years of e‑commerce ops experience at consumer/fashion/DTC brands.
- Hands‑on Shopify/Shopify Plus expertise and merchandising background.
- Strong knowledge of GA4, GTM, Meta Commerce Manager, TikTok Shop and Klaviyo.
- Analytical mindset with proficiency in Excel or Google Sheets.
Responsibilities
- Manage day‑to‑day operations of Shopify Plus websites and product catalogs.
- Execute launches, merchandising updates, pricing, promotions, and campaigns.
- Improve PDPs, content, cross‑selling, size guides, and reviews.
- Analyze metrics and drive CRO, AOV, and revenue growth.
- Collaborate with Marketing, Creative, Finance, and Ops for alignment.
- Support digital marketing by coordinating landing pages and promos.
- Lead testing, QA, and feature implementations with external partners.
- Oversee social commerce for TikTok Shop, Instagram, WhatNot, etc.
Skills
Education
Tools
Job description
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.
Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.
- Manage the day-to-day operations of all DNAM Brands Shopify Plus websites
- Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns
- Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy
- Ensure all products, collections, and promotional content are launched accurately and on schedule
- Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile
- Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery
- Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies
- Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints
- Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement
- Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:
- Meta
- TikTok
- WhatNot
- Email & SMS
- Affiliate Marketing
- Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance
- Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution
- Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs
- Build weekly and monthly reporting dashboards with actionable recommendations
- Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools
- Identify trends, opportunities, and operational improvements that drive revenue growth
- Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration
- Coordinate website enhancements with external development partners
- Assist with testing and implementation of new features, functionality, and third-party applications-
- Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience
- Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies
- Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels
- Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms
- Partner with Marketing on social commerce campaigns and promotional initiatives
- Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives
- Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized
- Partner with Customer Service to identify customer pain points and improve the overall shopping experience
- Identify opportunities to improve operational efficiency, merchandising workflows, and website performance
- Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices
- Recommend new tools, technologies, and processes that support scalable business growth
- Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
- 5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand
- Strong hands-on experience with Shopify or Shopify Plus
- Experience managing merchandising, promotions, product launches, and digital storefronts
- Working knowledge of:
- Shopify Plus
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Commerce Manager
- TikTok Shop
- Klaviyo or similar email marketing platforms
- SEO best practices
- Strong understanding of ecommerce KPIs including:
- Conversion Rate
- Average Order Value (AOV)
- Units Per Transaction (UPT)
- Revenue
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency
- Experience working cross-functionally with marketing, creative, operations, and technology teams
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent communication and project management abilities
- Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment
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