Senior E-Commerce Leader: DTC & Amazon Growth

WAYB, Inc.; Salt Lake City (UT); On-site; USD 140,000 - 190,000; Full time

Job summary

WAYB, Inc. seeks an experienced e-commerce leader to own WAYB.com, GentleWuff.com, and Amazon, driving strategy, revenue, and customer experience.

You will build a best-in-class DTC operation, optimize product presentation, pricing, and promotions, and work across Marketing, Product, Operations, and Finance to scale both brands.

This role requires 6+ years of e-commerce leadership, deep Shopify and Amazon expertise, and a data-driven approach to grow direct-to-consumer businesses.

Qualifications

• 6+ years of e-commerce experience with consumer brands.
• Hands-on ownership of a meaningful DTC business.
• Deep knowledge of Shopify and Amazon marketplaces.
• Strong analytical and forecasting capabilities.
• Experience with pricing, promotions, and product launches.
• Ability to translate data into actionable business decisions.

Responsibilities

• Own WAYB.com, GentleWuff.com, and Amazon performance and profitability.
• Build forecasts by brand, channel, and product.
• Lead regular reporting and business reviews.
• Drive merchandising, marketing, inventory, and site experience priorities.
• Develop best-in-class DTC experiences across websites and marketplaces.
• Collaborate with Marketing, Performance Marketing, Product, Operations, and Finance.

Skills

E-commerce leadership

DTC strategy

Shopify

Amazon marketplace

Forecasting & analytics

Pricing & promotions

Product launches

Cross-functional collaboration

ERP (NetSuite)

Customer insights

Tools

Shopify

Amazon Seller Central

Job description

WAYB, Inc. seeks an experienced e-commerce leader to own WAYB.com, GentleWuff.com, and Amazon, driving strategy, revenue, and customer experience.

You will build a best-in-class DTC operation, optimize product presentation, pricing, and promotions, and work across Marketing, Product, Operations, and Finance to scale both brands.

This role requires 6+ years of e-commerce leadership, deep Shopify and Amazon expertise, and a data-driven approach to grow direct-to-consumer businesses.