Senior E‑Commerce Analytics & Optimization Lead

Trulieve

Clearwater (FL)

On-site

USD 80,000 - 120,000

Full time

12 days ago

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Job summary

Trulieve in Clearwater, FL is seeking a Senior Analyst, E-Commerce to own analytics and the customer journey for the Trulieve website and mobile app. You will turn behavioral and transactional data into insights that improve conversion, engagement, and retention, and establish measurement standards used by Content, Merchandising, Marketing, and Creative.

The role requires 4–5 years of eCommerce analytics, proficiency with GA4/Adobe Analytics, SQL, and advanced Excel, plus dashboards in Power BI

Qualifications

4–5 years of experience in eCommerce, digital, web, or product analytics.

Responsibilities

Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports.
Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase to quantify drop-off and revenue impact.
Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate test design, and measure and report results.
Report on the performance of campaigns, promotions, product launches, and Trulieve Rewards against baselines, by market and channel.
Analyze product, category, onsite search, and traffic source performance to inform merchandising, content, and marketing calendar priorities.
Partner with Customer Data & Analytics, CRM, Digital Experience, and IT to maintain tagging, data quality, and governance, and present insights to leadership.