Senior DTC P&L & Growth Leader (Remote)

Olipop, Inc.; United States; A distancia; USD 180.000 - 280.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Nationwide team

Descripción de la vacante

OLIPOP, Inc. is seeking a senior ecommerce leader to own the DTC P&L and drive growth across drinkolipop.com.

You will partner with the VP of eCommerce to craft end-to-end DTC strategy, oversee omni-channel CRM, lifecycle marketing, and loyalty initiatives, and manage Affiliate and Social Commerce programs including TikTok Shop. The role requires 12+ years in DTC/ecommerce at a high-growth consumer brand, strong CRM and data-driven decision making, and a proven ability to lead cross-functional

Formación

• 12+ years of DTC, ecommerce or digital experience at a high-growth consumer brand.
• Hands-on expertise with Shopify, Klaviyo, TikTok Shop, Impact/Rakuten.
• Strong background in CRM, lifecycle marketing, subscription and loyalty programs.
• Proven track record of owning DTC and subscription revenue.
• Ability to lead complex cross-functional projects.

Responsabilidades

• Own the DTC P&L, growth and revenue performance across drinkolipop.com
• Develop and execute end-to-end DTC strategy with the VP, eCommerce
• Own omni-channel CRM, lifecycle marketing and loyalty strategy
• Manage Affiliate and Social Commerce programs, including TikTok Shop
• Lead large cross-functional initiatives in a matrixed environment
• Use data and testing to improve acquisition, engagement and LTV
• Communicate performance and recommendations to senior leadership

Conocimientos

DTC strategy

CRM & lifecycle marketing

Cross-functional leadership

Ecommerce growth

Data-driven testing

Subscription & loyalty

Herramientas

Shopify

Klaviyo

TikTok Shop

Impact/Rakuten

Descripción del empleo

OLIPOP, Inc. is seeking a senior ecommerce leader to own the DTC P&L and drive growth across drinkolipop.com.

You will partner with the VP of eCommerce to craft end-to-end DTC strategy, oversee omni-channel CRM, lifecycle marketing, and loyalty initiatives, and manage Affiliate and Social Commerce programs including TikTok Shop. The role requires 12+ years in DTC/ecommerce at a high-growth consumer brand, strong CRM and data-driven decision making, and a proven ability to lead cross-functional