VP of Growth: Full-Funnel & Ecommerce Leader

Bloom; United States; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

4 weeks paid vacation

$250 menstrual budget

$1,000 product allowance

$400 home office setup

Job summary

Poppy & Peonies is seeking a strategic VP of Growth to own the full customer lifecycle, from first touch to retention. You will build and lead a high-performing growth team, owning the acquisition, ecommerce, and retention functions across channels including TikTok Shop.

You will report to the founders, shape the growth agenda, and collaborate with leadership to invest in scalable customer value and long-term brand health. This role offers remote flexibility with occasional in-person events.

Qualifications

• 15+ years of growth and P&L ownership experience in direct-to-consumer, retail, fashion, or lifestyle brands.
• Proven full-funnel growth leadership across acquisition through retention with cross-functional teams.
• Strong analytical mindset and ability to connect data to strategic decisions.
• Executive presence with experience guiding senior leaders and boards on growth investments.

Responsibilities

• Set the growth strategy spanning acquisition, ecommerce, and retention as a unified system.
• Direct Directors of Retention and Ecommerce; coach performance and align teams.
• Own TikTok Shop, paid channels, and affiliate programs to scale new customer acquisition.
• Oversee ecommerce roadmap,site experience, and conversion optimization to hit LTV goals.
• Represent growth in executive discussions and lead cross-functional collaboration.

Skills

Growth leadership

P&L ownership

Full-funnel growth

Paid social

Paid search

Media buying

TikTok Shop

Affiliate programs

Ecommerce strategy

LTV optimization

Retention strategy

Data-driven decisions

Executive presence

Tools

Meta Ads

TikTok Shop

Affiliate networks

Job description

Poppy & Peonies is seeking a strategic VP of Growth to own the full customer lifecycle, from first touch to retention. You will build and lead a high-performing growth team, owning the acquisition, ecommerce, and retention functions across channels including TikTok Shop.

You will report to the founders, shape the growth agenda, and collaborate with leadership to invest in scalable customer value and long-term brand health. This role offers remote flexibility with occasional in-person events.