Sr. Manager, eCommerce, Direct-to-Consumer (DTC)

OLIPOP; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Fully remote

Nationwide team

Job summary

OLIPOP, Inc. is seeking a senior ecommerce leader to own the DTC P&L and drive growth across drinkolipop.com.

You will partner with the VP of eCommerce to craft end-to-end DTC strategy, oversee omni-channel CRM, lifecycle marketing, and loyalty initiatives, and manage Affiliate and Social Commerce programs including TikTok Shop. The role requires 12+ years in DTC/ecommerce at a high-growth consumer brand, strong CRM and data-driven decision making, and a proven ability to lead cross-functional

Qualifications

• 12+ years of DTC, ecommerce or digital experience at a high-growth consumer brand.
• Hands-on expertise with Shopify, Klaviyo, TikTok Shop, Impact/Rakuten.
• Strong background in CRM, lifecycle marketing, subscription and loyalty programs.
• Proven track record of owning DTC and subscription revenue.
• Ability to lead complex cross-functional projects.

Responsibilities

• Own the DTC P&L, growth and revenue performance across drinkolipop.com
• Develop and execute end-to-end DTC strategy with the VP, eCommerce
• Own omni-channel CRM, lifecycle marketing and loyalty strategy
• Manage Affiliate and Social Commerce programs, including TikTok Shop
• Lead large cross-functional initiatives in a matrixed environment
• Use data and testing to improve acquisition, engagement and LTV
• Communicate performance and recommendations to senior leadership

Skills

DTC strategy

CRM & lifecycle marketing

Cross-functional leadership

Ecommerce growth

Data-driven testing

Subscription & loyalty

Tools

Shopify

Klaviyo

TikTok Shop

Impact/Rakuten

Job description

Responsibilities

• Own the DTC P&L, growth and revenue performance across drinkolipop.com
• Develop and execute end-to-end DTC strategy with the VP, eCommerce
• Own omni-channel CRM, lifecycle marketing and loyalty strategy
• Manage Affiliate and Social Commerce programs, including TikTok Shop
• Lead large cross-functional initiatives in a matrixed environment
• Use data and testing to improve acquisition, engagement and LTV
• Communicate performance and recommendations to senior leadership

Requirements

• 12+ years of DTC, ecommerce or digital experience at a high-growth consumer brand
• Hands-on expertise with Shopify, Klaviyo, TikTok Shop, Impact/Rakuten
• Strong background in CRM, lifecycle marketing, subscription and loyalty programs
• Proven track record of owning DTC and subscription revenue
• Ability to lead complex cross-functional projects

Preferred Qualifications

• Beverage or BFY Beverage experience

Benefits

• Fully remote role with a nationwide team

About the Company

OLIPOP is a functional soda brand focused on consumer health, with more fiber and less sugar than traditional soda.