Chief Growth Architect (Remote)

Remote; San Francisco (CA); Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Performance bonus

Paid vacation (4 weeks)

Health benefits

Menstrual budget

Product stipend

Home office allowance

Job summary

Poppy & Peonies is seeking a strategic VP of Growth to own the full customer lifecycle, from first touch to retention. This senior leader will build a high-performing team spanning new customer acquisition, ecommerce, and retention, with direct reports and ownership of TikTok Shop and other channels.

You will partner with executive leadership to drive growth strategy, align site experience and merchandising, and ensure the business optimizes lifetime value across the customer journey.

Qualifications

• 15+ years of growth and P&L ownership experience.
• Proven full-funnel growth leadership across DTC/retail or lifestyle brands.
• Experience managing directors/senior managers with channel ownership.
• Deep expertise in paid social, paid search, media buying, and performance marketing.
• Direct experience launching or scaling TikTok Shop and affiliate programs.
• Strong understanding of ecommerce fundamentals and retention strategy.
• Analytical mindset connecting data across acquisition, ecommerce, and retention.
• Track record of scaling revenue with data-driven strategy.
• Experience managing agencies, freelancers, and external partners.
• Executive presence with strong communication to leadership and board.
• Ability to balance strategy with hands-on leadership for new channels.
• Genuine interest in fashion, lifestyle, and community brands.

Responsibilities

• Own end-to-end growth strategy across acquisition, ecommerce and retention.
• Lead and develop Director of Retention and Director of Ecommerce.
• Oversee growth org structure, headcount planning, and team build-out.
• Build a culture of accountability, experimentation, cross-functional collaboration.
• Represent growth in executive and board discussions with clear investment rationale.
• Drive new customer acquisition across paid, owned, earned, and emerging channels.
• Lead paid media strategy across Meta, TikTok, Google, Pinterest, and others.
• Launch and scale TikTok Shop as a growth channel.
• Develop affiliate programs and creator partnerships for growth.
• Own acquisition metrics and drive efficiency and scale.
• Partner with Director of Ecommerce on site experience and conversion.
• Align ecommerce roadmap with broader growth strategy.
• Use performance data to inform acquisition and retention decisions.
• Partner with Director of Retention to maximize customer LTV.
• Set company-wide LTV and repeat purchase rate goals.
• Ensure the connective tissue between acquisition and retention for long-term value.

Skills

Growth & P&L

Full-funnel growth

People management

Paid marketing

TikTok Shop

Conversion optimization

Analytics

Revenue growth

Agency management

Executive presence

Hands-on leadership

Fashion interest

Job description

Poppy & Peonies is seeking a strategic VP of Growth to own the full customer lifecycle, from first touch to retention. This senior leader will build a high-performing team spanning new customer acquisition, ecommerce, and retention, with direct reports and ownership of TikTok Shop and other channels.

You will partner with executive leadership to drive growth strategy, align site experience and merchandising, and ensure the business optimizes lifetime value across the customer journey.