Senior DTC Manager (Onsite)

Cella by Randstad Digital; Neptune Township (NJ); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical

Prescription

Dental

Vision

AD&D

Life insurance

Short-term disability

401K plan

Job summary

Cella by Randstad Digital in Neptune City, NJ, is seeking a seasoned ecommerce leader to own end-to-end DTC strategy, optimize conversion, and drive revenue across paid digital, email, and subscription channels. This 100% on-site role requires 7+ years of leadership and hands-on Shopify Plus experience.

You will manage site merchandising, CRO initiatives, and analytics, partnering with cross-functional teams to improve profitability and customer journeys.

Qualifications

• 7+ years of dedicated experience managing and optimizing direct-to-consumer eCommerce websites.
• Proven expertise in CRO, A/B testing, SEO, and digital analytics.
• Hands-on experience with enterprise eCommerce platforms (Shopify Plus) and merchandising tools.
• Ability to drive cross-functional strategic initiatives in a dynamic environment.
• Bonus: experience with subscription revenue, PIM systems, and localized content strategies.

Responsibilities

• Develop and execute comprehensive DTC business plans focused on revenue growth, marketing spend, and product assortment.
• Lead site merchandising strategies and enhance UX across all digital touchpoints.
• Direct CRO initiatives and A/B testing to elevate online shopping behavior.
• Partner with creative, operations, and marketing to align content with business objectives.
• Manage ecommerce performance analytics and deliver data-driven recommendations.

Skills

CRO

A/B testing

SEO

Digital analytics

Cross-functional collaboration

Tools

Shopify Plus

Salsify

Site merchandising tools

Job description

Job Type: Permanent

Compensation Range: $140,000 - 150,000 per year

Step into a high-visibility role where you will drive the overarching digital strategy and growth for a premier consumer brand. You will own the end-to-end eCommerce website roadmap, leveraging data analytics and CRO testing to optimize conversion rates and elevate the customer journey. By combining creative site merchandising with analytical rigor, you will lead cross-functional initiatives across paid digital, email, and subscription channels to maximize revenue. This is your opportunity to lead digital strategy alongside a collaborative team focused on continuous innovation.

Location

Neptune City, New Jersey

100% On-Site (Monmouth County, NJ) | Full-Time Direct Hire.

Responsibilities

• Develop and execute comprehensive DTC business plans focused on revenue growth, marketing spend, and strategic product assortment.
• Lead site merchandising strategies, enhancing user experience (UX) and personalizing the customer journey across all digital touchpoints.
• Direct conversion rate optimization (CRO) initiatives and A/B testing to elevate online shopping behavior and engagement.
• Partner cross-functionally with creative, operations, and marketing teams to align digital content with broader business objectives.
• Manage eCommerce performance analytics, delivering data-driven recommendations to continuously improve site performance and profitability.

Qualifications

• 7+ years of dedicated experience managing and optimizing direct-to-consumer eCommerce websites.
• Proven expertise in Conversion Rate Optimization (CRO), A/B testing, Search Engine Optimization (SEO), and digital analytics.
• Extensive hands‑on technical experience with enterprise-level eCommerce platforms (such as Shopify Plus) and site merchandising tools.
• Demonstrated ability to drive cross-functional strategic initiatives in a dynamic, highly collaborative environment.
• Bonus Points
• Previous experience managing subscription-based revenue models, product information systems (like Salsify), and localized content strategies.

Benefits

• medical
• prescription
• dental
• vision
• AD&D
• life insurance offerings
• short-term disability
• 401K plan (all benefits are based on eligibility)

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.