Senior DTC Manager

Cella by Randstad Digital; Neptune City (NJ); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401K plan

Weekly paychecks

Job summary

Cella by Randstad Digital in Neptune City, NJ, seeks a seasoned Digital Strategy leader to drive the end-to-end eCommerce roadmap for a premier consumer brand. You will optimize conversion through CRO testing, leverage analytics, and guide cross-functional initiatives across paid digital, email, and subscription channels to maximize revenue.

Responsibilities include developing DTC growth plans, leading site merchandising, and personalizing the customer journey across all digital touchpoints,

Qualifications

• 7+ years of dedicated experience managing and optimizing direct-to-consumer eCommerce websites.
• Proven expertise in CRO, A/B testing, SEO, and digital analytics.
• Hands-on experience with enterprise eCommerce platforms (Shopify Plus) and site merchandising tools.
• Ability to drive cross-functional strategic initiatives in a dynamic, collaborative environment.

Responsibilities

• Develop and execute comprehensive DTC business plans focused on revenue growth, marketing spend, and strategic product assortment.
• Lead site merchandising strategies, enhancing user experience (UX) and personalizing the customer journey across all digital touchpoints.
• Direct conversion rate optimization (CRO) initiatives and A/B testing to elevate online shopping behavior and engagement.
• Partner cross-functionally with creative, operations, and marketing teams to align digital content with broader business objectives.
• Manage eCommerce performance analytics, delivering data-driven recommendations to continuously improve site performance and profitability.

Skills

CRO

A/B Testing

SEO

Digital Analytics

Shopify Plus

Site Merchandising

Cross-functional Leadership

Tools

Shopify Plus

Salsify

Job description

Location: Neptune City, New JerseyJob Type: PermanentCompensation Range: $140,000 - 150,000 per yearStep into a high-visibility role where you will drive the overarching digital strategy and growth for a premier consumer brand. You will own the end-to-end eCommerce website roadmap, leveraging data analytics and CRO testing to optimize conversion rates and elevate the customer journey. By combining creative site merchandising with analytical rigor, you will lead cross-functional initiatives across paid digital, email, and subscription channels to maximize revenue. This is your opportunity to lead digital strategy alongside a collaborative team focused on continuous innovation.100% On-Site (Monmouth County, NJ) | Full-Time Direct Hire.Responsibilities:Develop and execute comprehensive DTC business plans focused on revenue growth, marketing spend, and strategic product assortment.Lead site merchandising strategies, enhancing user experience (UX) and personalizing the customer journey across all digital touchpoints.Direct conversion rate optimization (CRO) initiatives and A/B testing to elevate online shopping behavior and engagement.Partner cross-functionally with creative, operations, and marketing teams to align digital content with broader business objectives.Manage eCommerce performance analytics, delivering data-driven recommendations to continuously improve site performance and profitability.Qualifications:7+ years of dedicated experience managing and optimizing direct-to-consumer eCommerce websites.Proven expertise in Conversion Rate Optimization (CRO), A/B testing, Search Engine Optimization (SEO), and digital analytics.Extensive hands-on technical experience with enterprise-level eCommerce platforms (such as Shopify Plus) and site merchandising tools.Demonstrated ability to drive cross-functional strategic initiatives in a dynamic, highly collaborative environment.Bonus PointsPrevious experience managing subscription-based revenue models, product information systems (like Salsify), and localized content strategies.JOBID: 092026-147574#LI-CELLA#LI-MM10#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.