eCommerce Senior Director (DTC)
ADP, Inc.
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Benefits offered by this job
Job summary
ADP, Inc. is seeking an eCommerce Senior Director (DTC) to lead our direct-to-consumer business across RestfulNights.com and Down Lite Bedding.
This executive will own revenue growth, profitability, and customer acquisition, partnering with Marketing, Merchandising, Finance, Operations, IT, and Customer Service. The role requires a strategic leader with deep eCommerce expertise, a track record of scaling digital businesses, and strong financial acumen.
Qualifications
- Bachelor's degree required; MBA preferred.
- 7+ years in direct-to-consumer/eCommerce leadership.
- 5+ years with revenue, profitability, and performance accountability.
- Experience scaling eCommerce and delivering revenue growth.
- Strong financial planning, budgeting, and forecasting skills.
- Experience with Shopify Plus, platform migrations, and digital transformations.
- Proven track record in performance marketing, paid media, CRM, and retention.
- Ability to manage agencies, tech partners, and vendors; strong leadership.
Responsibilities
- Develop and execute long-term eCommerce & DTC growth strategy.
- Own revenue, profitability, and channel performance; drive ROAS.
- Build annual plans, budgets, forecasts, and roadmaps.
- Present strategic initiatives and investment recommendations to leaders.
- Lead platform enhancements, migrations, and digital transformation efforts.
- Oversee paid search, social, SEO, and loyalty programs for growth.
- Lead lifecycle marketing, CRM, and retention initiatives.
Skills
Education
Tools
Job description
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.
Full Time SGA Boca Raton, FL, US
We are seeking a strategic and results-driven Senior Director, Direct-to-Consumer (DTC) eCommerce to lead and grow our direct-to-consumer business across our owned digital brands, including RestfulNights.com and Down Lite Bedding.
This executive leadership role is responsible for developing and executing the long-term growth strategy for our DTC channel, with full accountability for revenue, profitability, customer acquisition, retention, and overall business performance. The ideal candidate combines strong commercial acumen with deep eCommerce expertise and a track record of scaling high-growth digital businesses.
Working cross-functionally with Marketing, Merchandising, Finance, Operations, IT, Supply Chain, and Customer Service, you will drive innovation, optimize the customer experience, and position the DTC channel as a key engine for long-term growth.
- Develop and execute the long-term eCommerce and DTC growth strategy aligned with company objectives.
- Own and drive revenue growth, profitability, and overall channel performance.
- Build annual business plans, budgets, forecasts, and growth roadmaps.
- Present business results, strategic initiatives, and investment recommendations to executive leadership.
- Identify new growth opportunities, technologies, platforms, and partnerships.
- Maintain full ownership of DTC financial performance, including revenue, margins, expenses, and profitability.
- Establish and monitor key business metrics and performance targets.
- Evaluate investments in marketing, technology, and operational initiatives to maximize ROI.
- Drive accountability and execution against financial goals.
- Lead the strategic direction and continuous optimization of our eCommerce platforms.
- Oversee major website enhancements, platform migrations, and digital transformation initiatives.
- Improve conversion, customer engagement, personalization, and overall user experience.
- Partner with internal teams and external vendors to ensure scalable and secure digital solutions.
- Lead customer acquisition strategies across paid search, paid social, affiliate marketing, SEO, and emerging digital channels.
- Optimize marketing performance through key metrics including ROAS, CAC, AOV, conversion rate, and customer lifetime value.
- Develop scalable growth programs that drive profitable customer acquisition and retention.
- Explore innovative digital marketing and social commerce opportunities.
- Lead lifecycle marketing, CRM, and retention strategies to increase repeat purchases and customer loyalty.
- Develop customer segmentation, personalization, and loyalty initiatives.
- Leverage customer data and analytics to improve engagement and lifetime value.
- Partner with teams to enhance marketing automation capabilities and customer insights.
- Establish dashboards and KPIs that provide visibility into revenue, marketing effectiveness, customer behavior, and profitability.
- Analyze trends and opportunities to support data-driven decision making.
- Translate complex data into actionable business recommendations for leadership.
- Build, develop, and mentor a high-performing eCommerce organization.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Lead cross-functional initiatives that support growth and customer experience excellence.
- Serve as the organization's subject matter expert for digital commerce and DTC best practices.
- Bachelor's degree in Business, Marketing, eCommerce, Finance, or a related field.
- 7+ years of progressive leadership experience in direct-to-consumer, eCommerce, digital commerce, or omnichannel businesses.
- 5+ years of experience with direct responsibility for revenue, profitability, and business performance.
- Proven success scaling eCommerce businesses and delivering measurable revenue and profit growth.
- Experience developing and executing growth strategies supported by strong financial results.
- Hands-on experience with Shopify Plus, website migrations, replatforming initiatives, or digital transformations.
- Strong background in performance marketing, paid media, SEO, CRM, customer acquisition, and retention strategies.
- Demonstrated financial acumen, including budgeting, forecasting, and business planning.
- Experience managing agencies, technology partners, and strategic vendors.Excellent leadership, communication, presentation, and relationship management skills.
- MBA or advanced degree in Business, Marketing, Finance, or related field.
- 10+ years of leadership experience in DTC or omnichannel eCommerce.
- Experience within consumer products, retail, manufacturing, home furnishings, or private equity-backed organizations.
- Experience managing multi-million-dollar marketing budgets and large-scale eCommerce P&Ls.
- Knowledge of loyalty programs, customer data platforms, personalization strategies, and social commerce channels.
- Demonstrated success building and leading high-performing eCommerce teams.
This is an opportunity to shape the future of a growing direct-to-consumer business, lead meaningful digital transformation initiatives, and make a significant impact on company growth and customer experience. You'll partner with executive leadership to drive strategy, innovation, and profitable expansion across our digital commerce platforms.
In addition to a challenging and rewarding leadership opportunity, we offer a competitive benefits package that includes:
- Multiple medical plan options, including an HSA-compatible plan
- Dental and vision coverage
- Company-paid life insurance and long-term disability coverage with buy-up options
- 401(k) plan with company matching contribution
- Generous paid time off, accruing at a rate equivalent to three weeks of PTO during your first year.
- Nine paid holidays annually, plus a floating holiday.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
- Employee Assistance Program (EAP) and wellness support resources
- Employee discounts and additional voluntary benefits including pet insurance, legal assistance, and identity protection plans
Location: Boca Raton, FL or Rock Hill, SC
Employment Type: Full-Time, Hybrid Work Arrangement
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