Senior DTC eCommerce Leader

Stanley 1913; Seattle (WA); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Annual bonus

Personalized time off

14-Paid holidays

Dental

Vision

401(k)

Job summary

Stanley 1913 is seeking a hands-on digital leader to drive our North America DTC eCommerce business, spanning the U.S. and Canada. You will own the digital customer experience, lead site merchandising, content execution, and promotional planning to grow revenue, margin, and retention.

You will manage a team, collaborate across planning, operations, brand, tech, and analytics, and advance our Direct-to-Consumer channel with data-driven decisions and operational excellence.

Qualifications

• 10+ years with increasing responsibility leading eCommerce for consumer lifestyle brands with a top-tier perspective and deep experience in Shopify
• Has used AI to materially speed up their team's output (requirements, QA, analysis)
• Proven success in leading cross-functional teams and collaborating with global partners
• Exceptional communication and interpersonal skills, with the ability to influence and build relationships with senior executives, partners, and external collaborators.

Responsibilities

• Lead the North America DTC eCommerce business, owning the digital customer experience across the U.S. and Canada.
• Drive site merchandising, assortment strategy, content execution, and promotional planning to deliver revenue and margin growth.
• Lead conversion, retention, and customer engagement strategies, including email, SMS, SEO, personalization, testing, and site optimization.
• Partner cross-functionally with merchandising, planning, marketing, brand, technology, analytics, and operations teams to implement scalable growth initiatives.
• Supervise annual and seasonal business planning, forecasting, critical metric reporting, and P&L performance.
• Lead and develop a high-performing eCommerce team across merchandising, operations, and retention marketing.
• Continuously improve the customer journey, site experience, search, navigation, checkout, and digital operating models through data, innovation, and AI-driven solutions.

Skills

eCommerce leadership

Cross-functional leadership

AI-enabled optimization

Strategic thinking

Communication & stakeholder management

People management

Tools

Shopify

Job description

Stanley 1913 is seeking a hands-on digital leader to drive our North America DTC eCommerce business, spanning the U.S. and Canada. You will own the digital customer experience, lead site merchandising, content execution, and promotional planning to grow revenue, margin, and retention.

You will manage a team, collaborate across planning, operations, brand, tech, and analytics, and advance our Direct-to-Consumer channel with data-driven decisions and operational excellence.