Senior Director, YouTube Growth & Monetization

Dow Jones & Company, Inc.; New York (NY); Hybrid; USD 200,000 - 240,000; Full time

Job summary

Dow Jones is seeking an audience and monetization lead to shape the new video network across YouTube, connected TV, FAST and more. You will architect channels, publish strategy, packaging and performance, and work cross‑functionally with Programming, Sales, Product, Editorial and Finance to grow reach and revenue.

The role requires 8+ years of experience in audience development or platform strategy, deep YouTube fluency and a proven ability to drive business outcomes in a news/content

Qualifications

• 8+ years in audience development or platform strategy with YouTube expertise.
• Experience with major platforms or creator-led publishers.
• Deep fluency in YouTube discovery and performance; knowledge of connected TV and FAST.
• Accountability for business outcomes; comfortable with RPM and sell-through.

Responsibilities

• Determine YouTube channel architecture for the new network and existing Dow Jones channels.
• Lead and operate Dow Jones’ YouTube presence with best-in-class practices.
• Develop and execute long-term audience growth across YouTube, FAST, podcast and social platforms.
• Translate product updates and audience insights into programming and monetization decisions.
• Build audience flywheel across episodes, live programming, clips and cross-promotion.
• Establish packaging standards for titles, thumbnails, hooks and opening seconds.
• Lead a rigorous testing program with rapid format iterations.
• Partner with departments to balance revenue with audience growth.

Skills

Audience development

Platform strategy

Digital-video growth

Monetization

YouTube expertise

Talent collaboration

Editorial sensitivity

Tools

YouTube Analytics

Job description

Dow Jones is seeking an audience and monetization lead to shape the new video network across YouTube, connected TV, FAST and more. You will architect channels, publish strategy, packaging and performance, and work cross‑functionally with Programming, Sales, Product, Editorial and Finance to grow reach and revenue.

The role requires 8+ years of experience in audience development or platform strategy, deep YouTube fluency and a proven ability to drive business outcomes in a news/content