Senior Director, Audience Growth, Distribution & Monetization

Dow Jones; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Dow Jones seeks a senior leader to own the YouTube network strategy, shaping channel architecture, publishing cadence, and monetization for a new Dow Jones video network rooted in WSJ, Barron’s, MarketWatch and Investor’s Business Daily.

The role requires deep expertise in audience development across YouTube and connected platforms, with a track record of growing audiences from a standing start and collaborating with on-camera talent and creator partners.

Qualifications

• 8+ years in audience development, platform strategy, digital-video growth or monetization.
• Experience with major platforms or publisher with digital-video scale.
• Fluency in YouTube discovery and performance; knowledge of connected TV and FAST.
• Accountability for business outcomes; fluent in RPM, CPM and sell-through.
• Experience working with on-camera talent and creator partners.
• Collaborative, with experience building revenue models with Sales and Finance.
• Fluency across creator economy and established media.
• Editorially serious environment experience; advocate for reach with journalists.
• Comfort with ambiguity and a point of view on how a trusted news org should respond.

Responsibilities

• Determine YouTube channel architecture for the new network and integrate with existing Dow Jones channels.
• Lead and operate Dow Jones' YouTube presence with best-in-class practices for architecture, publishing cadence, metadata, playlists, live and replay strategy, and performance.
• Develop and execute long-term audience growth strategy across YouTube, connected TV, FAST, podcasts, and social video; build pathways to engagement, registration, and subscriptions.
• Serve as primary liaison with YouTube and other platforms; translate product updates and insights into programming, publishing, and monetization decisions.
• Build audience flywheel across full episodes, live programming, clips, search, partnerships and cross-promotion.
• Establish packaging standards—titles, thumbnails, hooks, and opening seconds—working with producers and talent.
• Lead rigorous testing programs with rapid format iterations and live packaging experiments.
• Partner with Head of Programming for audience sizing, competitive analysis, and market-fit into greenlight decisions.
• Define video monetization strategy across advertising, sponsorships, licensing, FAST, and emerging models; balance near-term revenue with growth.
• Develop subscription-funnel strategy with Product, Marketing, Data, and subscription teams; measure acquisition, conversion, retention, and lifetime value by show/platform.
• Define metrics and reporting cadence for leadership; translate data into actionable creative direction.

Skills

Audience development

Platform strategy

Revenue modeling

Talent collaboration

YouTube growth

Audience measurement

Editorial sensitivity

Ambiguity tolerance

Job description

About The Role

Dow Jones is building something ambitious in video, rooted in the authority of The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily, and designed for how audiences actually watch business news now. This is a rare opportunity to help build how this new business finds its audience, builds habits and turns that audience into a sustainable business.

You Will

• Determine the YouTube channel architecture for the new network and what belongs on existing Dow Jones channels, and when a new network or show-specific channel is warranted, how the portfolio works together without fragmenting the audience.
• Lead, and initially operate, Dow Jones’ YouTube presence, ensuring every channel and show page is exceptionally programmed, packaged and optimized. Establish best-in-class practices across channel architecture, publishing cadence, metadata, playlists, live and replay strategy, homepage organization and ongoing performance optimization.
• Develop and execute long-term channel and platform audience growth strategy across YouTube, connected TV and FAST, podcast and vodcast platforms, social video for the new network. Build intentional pathways from open-platform viewing to deeper engagement, registration and subscription pathways.
• Serve as the network’s primary liaison with YouTube and other strategic platforms, translating product updates, audience insights and evolving best practices into concrete programming, publishing and monetization decisions.
• Build the audience flywheel connecting full episodes, live programming, clips, search, creator partnerships and cross-promotion across Dow Jones.
• Establish packaging as a repeatable creative discipline, setting standards for titles, thumbnails, hooks and opening seconds. Work directly with producers, editors and talent to translate audience insight into stronger concepts, storytelling and performance.
• Lead a rigorous testing program, including live packaging experiments and format-iteration cycles measured in days rather than quarters.
• Partner with the Head of Programming to bring audience sizing, competitive analysis and format-market fit into the greenlight process.
• Set and lead the video monetization strategy across platform advertising, direct-sold sponsorships and integrations, connected TV and FAST, licensing and emerging revenue models. Partner with Sales and Finance to determine how each format earns, what commercial thresholds sit in front of greenlight and how to balance near-term revenue with audience growth and long-term franchise value.
• Build the subscription-funnel strategy from open-platform viewing into Dow Jones–owned products. Partner with Product, Marketing, Data and subscription teams to create and test pathways from viewer to registered user to paid subscriber, and measure acquisition, conversion, retention and lifetime value by show and platform.
• Define the metrics and reporting cadence leadership uses to manage the slate. Make the data accessible and translate it into creative direction teams can act on without becoming afraid to take ambitious swings.
• Build the audience and distribution function as the business scales remaining excited to operate hands‑on before there is a large team around you.

You Have

• 8+ years across audience development, platform strategy, digital‑video growth or monetization, or an equivalent record of exceptional results, with genuine depth in YouTube and a track record of building an audience from a standing start.
• Experience inside a major platform, a sophisticated creator‑led company or a publisher that has built meaningful digital‑video scale.
• Expert fluency in YouTube discovery and performance, plus working knowledge of connected TV and FAST.
• Accountability for a business outcome, not simply a channel. You are as fluent in RPM, CPM and sell‑through as you are in retention curves and thumbnail tests.
• Experience working directly with on‑camera talent and creator partners on positioning, packaging and performance.
• A genuinely collaborative style, with experience building revenue models beside the people selling them and building them.
• Fluency across the creator economy and established media, with the diplomatic skill to move between them without condescending to either.
• An understanding of operating in an editorially serious environment. You can advocate for reach in a room full of journalists and be persuasive rather than alarming.
• Comfort with ambiguity and a clear point of view on how a trusted news organization should respond to changing audience behavior.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Business Area: Dow Jones - Wealth & Investing

Job Category: Marketing & Product Management

Union Status: Non-Union role

Base Pay Range: $200,000.00 - $240,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).