Senior Director, Value-Based Care Strategy & Communications

CVS Health; Augusta (ME); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Job summary

CVS Health is seeking a senior leader to shape and communicate value-based care (VBC) strategy for Aetna and the broader CVS Health organization. The role focuses on developing and maintaining VBC outcomes stories, collaborating with analytics, finance, and marketing teams, and driving cross-functional messaging for sales, client engagements, and RFP responses.

You will guide content strategy, thought leadership, and external engagement while monitoring market dynamics and industry trends to

Qualifications

• 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

Healthcare consulting

Strategy

Communications

Marketing

Business development

Education

Bachelor's degree

Job description

CVS Health is seeking a senior leader to shape and communicate value-based care (VBC) strategy for Aetna and the broader CVS Health organization. The role focuses on developing and maintaining VBC outcomes stories, collaborating with analytics, finance, and marketing teams, and driving cross-functional messaging for sales, client engagements, and RFP responses.

You will guide content strategy, thought leadership, and external engagement while monitoring market dynamics and industry trends to