Senior Director, Value-Based Care Strategy & Communications

CVS Health; Concord (NH); On-site; USD 139,000 - 232,000; Full time

Job summary

CVS Health, including Aetna, seeks a senior leader to drive value-based care (VBC) strategy and communications across Commercial, Medicare, and Medicaid. You will develop enterprise VBC content, lead cross-functional teams, and shape messaging for sales, proposals, and client engagements.

You will translate complex healthcare concepts into compelling narratives, influence stakeholders, and advance thought leadership through conferences, publications, and webinars.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

10+ years experience

Value-based care communication

Executive communications

Project management

Communication skills

Storytelling/narrative skills

Stakeholder influence

Education

Bachelor's degree

Job description

CVS Health, including Aetna, seeks a senior leader to drive value-based care (VBC) strategy and communications across Commercial, Medicare, and Medicaid. You will develop enterprise VBC content, lead cross-functional teams, and shape messaging for sales, proposals, and client engagements.

You will translate complex healthcare concepts into compelling narratives, influence stakeholders, and advance thought leadership through conferences, publications, and webinars.