Senior Director, Value & Access Marketing - Neuroscience

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); Hybrid; USD 190,500 - 270,000; Full time

Benefits offered by this job

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Parental leave

Paid time off

Flexible spending accounts

Commuter benefits

Job summary

Ipsen Biopharmaceuticals Inc. in Cambridge, MA, seeks a Director of Value & Access, Marketing & Strategy for Neuroscience.

You will develop and execute integrated V&A programs across channels at launch and beyond, craft payer content, and lead enterprise marketing initiatives. The position requires 8–10 years in payer marketing in biopharma, strong PM skills, collaboration with cross-functional teams, and experience with regulatory review processes.

Qualifications

• 8–10 years of payer marketing and reimbursement experience in biopharma.
• Background in competitive market strategy and agency-led marketing materials.
• Experience with promotional material review committees (legal, regulatory, medical) and product launches/label expansions.
• Strong project management and track record of meeting targets.
• Knowledge of biopharma commercialization, brand management, sales planning, market access & regulatory environments.
• Preferred knowledge of Pharmacy and Medical benefit products, Rare Disease, Oncology and Neurology, especially neurotoxin/migraine.
• Excellent communication and collaboration skills; ability to influence senior leaders across functions.
• Hybrid work experience and willingness to work from Cambridge, MA, 3 days/week.

Responsibilities

• Develop, refine & execute integrated Value & Access programs across channels at launch and beyond to drive brand growth.
• Create value proposition content for formulary decision makers (payers, PBMs, GPOs, institutions).
• Produce Value & Access marketing materials and manage agency relationships and budgets.
• Lead V&A Enterprise Marketing initiatives with consistency across stakeholders.
• Collaborate with V&A partners, vendors and cross-functional teams to integrate strategies and tactics.
• Represent V&A at Neuroscience BU Leadership Team and contribute to strategic planning.
• Own and manage business plans, quarterly reviews, exec meetings and senior leadership briefings.
• Drive launch planning for current/future Neuroscience brands and coordinate with marketing/brand teams.
• Serve as leader of US Brand V&A team for each brand, participate in annual planning, pull-through, launch, training, forecasting.
• Manage and streamline V&A tools and PRC processes.

Job description

Ipsen Biopharmaceuticals Inc. in Cambridge, MA, seeks a Director of Value & Access, Marketing & Strategy for Neuroscience.

You will develop and execute integrated V&A programs across channels at launch and beyond, craft payer content, and lead enterprise marketing initiatives. The position requires 8–10 years in payer marketing in biopharma, strong PM skills, collaboration with cross-functional teams, and experience with regulatory review processes.